Browsing by Author "Medrano, Leandro"

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    • Edificios emblemáticos y City Marketing: Estrategias para el Área Central de São Paulo, Brasil 

      Pasquotto, Geise; Medrano, Leandro
      Recently, cities of emerging countries have opted to use city marketing strategies as a route into the competitive economic dynamics of “global cities”. Among other tools, city marketing uses architecture (as part of the ...
      Universidad Nacional de Colombia Revistas electrónicas UN Bitácora Urbano Territorial. 

    • Space and society in the 21st century. e case of São Paulo 

      Medrano, Leandro; Recaman, Luiz
      The 21st century set new urban standards in relation to the demands of the population of the city of São Paulo. Economic growth, an increase in the population’s income and low unemployment have altered the political agenda ...
      Universidad Nacional de Colombia Revistas electrónicas UN Bitácora Urbano Territorial.