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dc.rights.licenseAtribución-NoComercial-SinDerivadas 4.0 Internacional
dc.contributor.advisorRodríguez Córdoba, María del Pilar
dc.contributor.advisorGonzález Farías, José Porfirio
dc.contributor.authorRamírez Salgado, Martha Cecilia
dc.date.accessioned2022-02-28T14:21:05Z
dc.date.available2022-02-28T14:21:05Z
dc.date.issued2022
dc.identifier.urihttps://repositorio.unal.edu.co/handle/unal/81069
dc.descriptiongráficos, tablas
dc.description.abstractLa pobreza es un problema mundial que requiere soluciones particulares para cada país. Sin embargo, para soportar las iniciativas tendientes a erradicarla, se necesita de la unión de esfuerzos, por ser una situación que amenaza el desarrollo social y económico. En concordancia con el objetivo de erradicar la pobreza, propuesto en la Agenda 2030 para el Desarrollo Sostenible, la política pública para el desarrollo del sector agropecuario y agroindustrial del Departamento de Caldas 2014–2035, presenta la estrategia de desarrollo territorial “Origen Caldas” como un lineamiento para promover la agricultura a través del desarrollo empresarial. No obstante, se ha ido materializando de forma empírica. Por tal razón, se propone realizar una investigación cuyo objetivo consiste en analizar cómo se debe articular esta estrategia con los negocios adscritos a esta y que son propiedad de población en condición de vulnerabilidad económica, reconocida también como Base de la Pirámide (BdP). Según el planteamiento del estado del arte y de los antecedentes de la situación problemática del proyecto de tesis doctoral, se exponen dos situaciones particulares que motivan la investigación. Primero, la necesidad teórica de trabajar en el campo de la estrategia colectiva de valorización cultural, para detallar y valorar los elementos que la conforman. Segundo, realizar contribuciones tendientes a determinar los componentes que debe contener un modelo de negocio de propiedad de la BdP para el despliegue de dicha estrategia. Lo dicho, con el fin de fortalecer los modelos de este tipo de negocios, acorde con sus realidades y contribuir a su sostenibilidad en el tiempo. El problema de investigación se aborda desde un enfoque pragmático que combina la metodología cuantitativa y cualitativa, con mayor predominio de esta última. Se hace uso del método de estudio de caso, favoreciendo la exploración, descripción y explicación de las relaciones entre los temas tratados. Como resultado de esta investigación, se propone un modelo teórico a partir de la generalización analítica, que aporta a la construcción teórica sobre los mecanismos que hay detrás de los modelos de negocios de propiedad de la BdP. Se concluye que la estrategia colectiva de valorización cultural Origen Caldas debe de ser vista como práctica, es decir, como un patrón de comportamiento dentro del cual el modelo de negocio cambia en un periodo de tiempo.
dc.description.abstractPoverty is a global problem that requires specific solutions for each country. However, to support the initiatives aimed at eradicating it, a union of efforts is needed, as it is a situation that threatens social and economic development. In accordance with the objective of eradicating poverty, proposed in the 2030 Agenda for Sustainable Development, the public policy for the development of the agricultural and agro-industrial sector of the Department of Caldas 2014-2035, presents the territorial development strategy "Origen Caldas" as a guideline to promote agriculture through business development. However, it has been materializing empirically. For this reason, it is proposed to carry out an investigation whose objective is to analyze how this strategy should be articulated with the businesses attached to it and that are owned by a population in a condition of economic vulnerability, also recognized as the Base of the Pyramid (BdP) According to the state-of-the-art approach and the antecedents of the problematic situation of the doctoral thesis project, two particular situations that motivate the research are exposed. First, the theoretical need to work in the field of the cultural valorization strategy, to detail and value the elements that make it up. Second, make contributions to determine the components that should contain a social business model owned by the BdP for the deployment of this strategy. This in order to strengthen these businesses, in accordance with its realities, and contribute to its sustainability over time. The research problem is approached from a pragmatic approach that combines the quantitative and qualitative methodology, with a greater predominance of this last. The case study method is used, favoring the exploration, description, and explanation of the relationships between the Issues. As a result of this research, a theoretical model is proposed based on analytical generalization, which contributes to the theoretical construction of the mechanisms behind the business models owned by the BdP. It is concluded that the cultural valorization strategy “Origen Caldas” should be seen as a practice, that is, as a pattern of behavior within which the business model changes over a period of time.
dc.format.extentxix, 324 páginas
dc.format.mimetypeapplication/pdf
dc.language.isospa
dc.publisherUniversidad Nacional de Colombia
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject.ddc300 - Ciencias sociales::306 - Cultura e instituciones
dc.titleArticulación de la estrategia colectiva de valorización cultural con el modelo de negocio social de propiedad de base de la pirámide: estudio de caso aplicado a la estrategia Origen Caldas
dc.typeTrabajo de grado - Doctorado
dc.type.driverinfo:eu-repo/semantics/doctoralThesis
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dc.publisher.programManizales - Ingeniería y Arquitectura - Doctorado en Ingeniería - Industria y Organizaciones
dc.contributor.researchgroupEthos, Universidad Nacional de Colombia, Sede Manizales
dc.description.degreelevelDoctorado
dc.description.degreenameDoctor en Ingeniería
dc.description.researchareaOrganizaciones, sistemas y gestión de la tecnología, la Información, el conocimiento y la innovación tecnológica
dc.identifier.instnameUniversidad Nacional de Colombia
dc.identifier.reponameRepositorio Institucional Universidad Nacional de Colombia
dc.identifier.repourlhttps://repositorio.unal.edu.co/
dc.publisher.departmentDepartamento de Ingeniería Industrial
dc.publisher.facultyFacultad de Ingeniería y Arquitectura
dc.publisher.branchUniversidad Nacional de Colombia - Sede Manizales
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.subject.proposalEstrategia colectiva
dc.subject.proposalEstrategia de valorización cultural
dc.subject.proposalEstrategia de identidad cultural
dc.subject.proposalModelo de negocio
dc.subject.proposalModelo de negocio social de base de la pirámide
dc.subject.proposalCollective strategy
dc.subject.proposalCultural valorization strategy
dc.subject.proposalCultural identity strategy
dc.subject.proposalBusiness model
dc.subject.proposalBase of the pyramid social business model
dc.subject.unescoDesarrollo económico y social
dc.subject.unescoEconomic and social development
dc.title.translatedArticulation of the collective strategy of cultural valorization with the social business model of property at the base of the pyramid: a case study applied to the Origen Caldas strategy
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dc.type.contentText
oaire.accessrightshttp://purl.org/coar/access_right/c_abf2
dc.description.curricularareaDepartamento de Ingeniería Industrial


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Atribución-NoComercial-SinDerivadas 4.0 InternacionalThis work is licensed under a Creative Commons Reconocimiento-NoComercial 4.0.This document has been deposited by the author (s) under the following certificate of deposit