Propuestas sobre economía en portales web no especializados: la campaña presidencial antes y después del 17 de junio de 2018 Relaciones entre “impuestos” y “mercados”
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Este trabajo aborda la producción simbólica del campo de la economía presente en los
metamedios (portales web no especializados en economía) durante la campaña presidencial
colombiana de 2018 hasta noviembre del mismo año.
Primero se contextualiza históricamente el surgimiento del campo de la economía dominante
en Colombia desde 1990 hasta 2018 a través de las herramientas conceptuales de la Teoría
de la Regulación, luego se construye un marco teórico que da cuenta de la interacción entre
la Economía Política de la Comunicación, la Teoría de la Regulación (desde la economía) y
los Estudios de la Comunicación.
Luego, a partir del paradigma semiótico-lingüístico de los Estudios de la Comunicación, se
construye la aproximación metodológica donde confluyen los Estudios Críticos del Discurso
y la hermenéutica profunda de John Thompson. Esta convergencia metodológica da como
resultado métodos de análisis los cuales fueron: constitución de un corpus, análisis
cuantitativo, análisis descriptivo (análisis de títulos, acciones, autores y citación) y luego la
composición de los anteriores en recursos y procesos lingüísticos que a su vez dan lugar a
estrategias discursivas. A partir de los pasos anteriores se caracterizan las estrategias
discursivas de naturalización y sustitución para la unidad léxica “mercado” y la de
legitimación para la palabra “impuestos”. Las anteriores divulgan los intereses de los actores
económicos hegemónicos y sus preferencias electorales.
Palabras clave: (Impuestos, mercados, estrategias discursivas, divulgativo, campo)
This research addresses the issue of the symbolic production of the field of economics via the metamedia (web portals not specialized in economics) during the 2018 Colombian presidential campaign until November of the same year. In order to achieve this goal, this research starts from the emergence of the dominant field of economy in Colombia from 1990 to 2018, historically contextualized through the conceptual tools of the Theory of Regulation, then a theoretical framework is set up so that it accounts for the interaction between the Political Economy of Communication, the Theory of Regulation (from economics) and Communication Studies. Then, based on the semiotic-linguistic paradigm of Communication Studies, a new methodological approach is developed which merges Critical Discourse Studies and the Depth Hermeneutics by John Thompson. This theoretical convergence results in a particular method of analysis comprising the following steps: constitution of a corpus, quantitative analysis, descriptive analysis (analysis of titles, actions, agents and quotes) and interpretation in which the building up of these linguistic resources and processes which in turn integrate linguistic strategies take place. From the previous steps, the discursive strategies of “naturalization” and “substitution” around the key lexical unit “market” and the legitimation around the key lexical unit “taxes” are characterized. These reveal the interests of hegemonic economic actors and their electoral preferences. Keywords: (taxes, markets, discursive strategies, informational, field)
This research addresses the issue of the symbolic production of the field of economics via the metamedia (web portals not specialized in economics) during the 2018 Colombian presidential campaign until November of the same year. In order to achieve this goal, this research starts from the emergence of the dominant field of economy in Colombia from 1990 to 2018, historically contextualized through the conceptual tools of the Theory of Regulation, then a theoretical framework is set up so that it accounts for the interaction between the Political Economy of Communication, the Theory of Regulation (from economics) and Communication Studies. Then, based on the semiotic-linguistic paradigm of Communication Studies, a new methodological approach is developed which merges Critical Discourse Studies and the Depth Hermeneutics by John Thompson. This theoretical convergence results in a particular method of analysis comprising the following steps: constitution of a corpus, quantitative analysis, descriptive analysis (analysis of titles, actions, agents and quotes) and interpretation in which the building up of these linguistic resources and processes which in turn integrate linguistic strategies take place. From the previous steps, the discursive strategies of “naturalization” and “substitution” around the key lexical unit “market” and the legitimation around the key lexical unit “taxes” are characterized. These reveal the interests of hegemonic economic actors and their electoral preferences. Keywords: (taxes, markets, discursive strategies, informational, field)