Listar por autor "Kreuter, Peter Michael"
Mostrando documentos 1-1 de 1
-
Análisis de las narraciones publicitarias colombianas desde las teorías modernas de marketing
Kreuter, Peter MichaelAdvertising avoidance is perhaps one of the biggest challenges facing marketers today (Kelly, Kerr, Drennan, & Fazal-E-Hasan, 2019). The use of Storytelling, or storytelling, as an advertising medium has become a powerful ...