Listar Departamento de Ingeniería Industrial por autor "Colciencias"
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Networking as a Word of Mouth Marketing Strategy in Entrepreneurial Contexts
Robledo Giraldo, SebastiánThe purpose of this research is to create a Network Marketing Model (NMM) for entrepreneurs relying on networking activities to activate Word of Mouth processes. In order to achieve this, we support our theoretical findings ...Universidad Nacional de Colombia Sede Manizales Facultad de Ingeniería y Arquitectura Departamento de Ingeniería Industrial.