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Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá
dc.rights.license | Atribución-NoComercial 4.0 Internacional |
dc.contributor.author | Ojeda Mantilla, Héctor |
dc.contributor.author | Montoya Restrepo, Iván |
dc.contributor.author | Montoya Restrepo, Luz Alexandra |
dc.date.accessioned | 2019-07-02T14:26:18Z |
dc.date.available | 2019-07-02T14:26:18Z |
dc.date.issued | 2015-07-01 |
dc.identifier.issn | ISSN: 2248-7026 |
dc.identifier.uri | https://repositorio.unal.edu.co/handle/unal/58603 |
dc.description.abstract | Using the description of the importance of the floriculturesector and contrasting the identification of the behavior of brandname and generic products in the flower sector, future scenarioswere identified for the creation of strategies of market permanenceand positioning for brand name agrochemical products. In thiscase, representatives with broad experience in the floriculturesector of La Sabana de Bogota D.C. were selected, with whom thestate of and possible projections for agrochemical products for thesector were evaluated with a prospective methodology. As a result,strategies were generated for achieving market permanence andpositioning for brand name agrochemical products. |
dc.format.mimetype | application/pdf |
dc.language.iso | spa |
dc.publisher | Universidad Nacional de Colombia |
dc.relation | http://www.revistas.unal.edu.co/index.php/refame/article/view/50995 |
dc.relation.ispartof | Universidad Nacional de Colombia Revistas electrónicas UN Revista Facultad Nacional de Agronomía Medellín |
dc.relation.ispartof | Revista Facultad Nacional de Agronomía Medellín |
dc.rights | Derechos reservados - Universidad Nacional de Colombia |
dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/ |
dc.subject.ddc | 57 Ciencias de la vida; Biología / Life sciences; biology |
dc.subject.ddc | 58 Plantas / Plants |
dc.title | Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá |
dc.type | Artículo de revista |
dc.type.driver | info:eu-repo/semantics/article |
dc.type.version | info:eu-repo/semantics/publishedVersion |
dc.identifier.eprints | http://bdigital.unal.edu.co/55387/ |
dc.relation.references | Ojeda Mantilla, Héctor and Montoya Restrepo, Iván and Montoya Restrepo, Luz Alexandra (2015) Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá. Revista Facultad Nacional de Agronomía, 68 (2). pp. 7743-7753. ISSN 2248-7026 |
dc.rights.accessrights | info:eu-repo/semantics/openAccess |
dc.subject.proposal | Strategy |
dc.subject.proposal | positioning |
dc.subject.proposal | prospective |
dc.subject.proposal | marketing |
dc.subject.proposal | brand name |
dc.subject.proposal | future |
dc.type.coar | http://purl.org/coar/resource_type/c_6501 |
dc.type.coarversion | http://purl.org/coar/version/c_970fb48d4fbd8a85 |
dc.type.content | Text |
dc.type.redcol | http://purl.org/redcol/resource_type/ART |
oaire.accessrights | http://purl.org/coar/access_right/c_abf2 |
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