Listar Doctorado en Ingeniería - Industria y Organizaciones por autor "Management and Marketing (mym)"
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Momento de la decisión estratégica : una mirada desde una aproximación organizacional a partir de las estrategias deliberadas y emergentes con el uso de simulación basada en agentes
Hernández Betancur, Juan EstebanThe purpose of this thesis is to explain the behavior of the strategic decision-moment from an organizational approach. Particularly, from the Cross-functional Integration present in the new product development process. ... -
Relación de los mecanismos de control con el desempeño del proceso de marketing
Ortiz Rendón, Paola AndreaThis doctoral thesis aims to analyze the relationships between decisions on marketing control mechanisms and performance and to explain their influence on organizational results. To achieve this purpose, a survey was applied ...