Mostrar el registro sencillo del documento
Evaluación del nivel de incidencia que tiene la Marca Co en la intención de los turistas de visitar Colombia en relación con las percepciones que constituyen la imagen del país y del destino
dc.rights.license | Atribución-NoComercial 4.0 Internacional |
dc.contributor.advisor | Rojas Berrio, Sandra Patricia |
dc.contributor.author | Sabogal Russi, Luisa Fernanda |
dc.date.accessioned | 2021-09-14T16:58:37Z |
dc.date.available | 2021-09-14T16:58:37Z |
dc.date.issued | 2021-05-13 |
dc.identifier.uri | https://repositorio.unal.edu.co/handle/unal/80187 |
dc.description | Ilustraciones, tablas y fotografías a color |
dc.description.abstract | Country branding is a travel and tourism prioritisation strategy that allows the management of a country's image to improve its reputation in the context of an international public. However, despite its importance in the field of tourism marketing, its influence on tourist behaviour has not been analysed. As a result, the objective of this study was to evaluate the level of impact that the country brand has on the intention of tourists to visit a place in relation to the perceptions that constitute the image of the country and the destination. Colombia was taken as a case study because, on the one hand, the performance of the Co Brand has some shortcomings in contrast to other brands in the region, and on the other hand, because there is still a not so favourable perception of the country image that can negatively affect the image of destinations. Thus, for the development of this research, first, the antecedent and consequent constructs of each of the variables (country brand, country image, destination image and intention to visit) were identified; second, the dimensions that constituted them in the Colombian context were established; and third, the existing relationships between them were measured. First, a systematic literature review was carried out. Then, the country's offer was analysed in relation to local attractions, hospitality services and costs; this data was complemented with information about the country in the areas of security, economy, technology, and politics. The performance of the country's tourism sector and the evolution of the Co. brand were also analysed. Finally, to establish the relationships, the data collection process was carried out through surveys and their respective analysis based on a SEM-PLS model. The population surveyed included citizens of the European Union who had not previously visited Colombia. A total of 465 valid responses were collected. With respect to the general objective, the results indicate that there is no direct or indirect impact of the Colombia country brand on the intention to visit; rather, local attractions and the perception of safety and security are the variables that have the greatest impact on the intention to visit. In addition, the economic and technological environment, as well as the political environment, have an indirect impact, due to their influence on local attractions. However, despite the results obtained, the originality of this study lies in the analysis of the country brand as a determining variable in tourist behaviour. Furthermore, the findings of the research allow us to reaffirm the statements of previous studies that indicate that both the image of the destination and of the country have an impact on the intention to visit. |
dc.description.abstract | La marca país se constituye como una estrategia de priorización de viajes y turismo que permite gestionar la imagen de un país con el fin de mejorar su reputación frente a un público internacional. No obstante, pese a su importancia en el ámbito del marketing turístico no se ha analizado a fondo su influencia en el comportamiento del turista. A raíz de ello, el objetivo de este estudio fue evaluar el nivel de incidencia que tiene la marca país en la intención de los turistas de visitar un lugar en relación con las percepciones que constituyen la imagen del país y del destino. Se tomó como caso de estudio a Colombia debido a que, por un lado, el desempeño de la Marca Co presenta algunas falencias en contraste con otras marcas de la región, y por el otro, porque aún se tiene una percepción no tan favorable acerca de la imagen del país que puede afectar de forma negativa la imagen que se tiene sobre los destinos. Así bien, para el desarrollo de esta investigación, primero, se identificaron los constructos antecedentes y consecuentes de cada una de las variables (marca país, imagen del país, imagen del destino e intención de visita); segundo, se establecieron las dimensiones que las constituían en el marco del contexto colombiano; y tercero, se midieron las relaciones existentes entre ellas. En principio, se llevó a cabo una revisión sistemática de literatura. Luego, se analizó la oferta del país en relación con las atracciones locales, los servicios de hostelería y los costos; estos datos se complementaron con la información que hay acerca del país en los ámbitos de seguridad, economía, tecnología y política. Asimismo, se analizó el desempeño que ha tenido el sector del turismo en el país y la evolución que ha tenido la marca Co. Finalmente, para establecer las relaciones se realizó el proceso de recolección de datos por medio de encuestas y su respectivo análisis con base en un modelo SEM-PLS. Se tuvieron en cuenta dentro de la población encuestada a ciudadanos de la Unión Europea que no hubiesen visitado Colombia de forma previa. En total se recolectaron 465 respuestas válidas. Respecto al objetivo general, los resultados indican que no hay incidencia directa o indirecta por parte de la marca país Colombia en la intención de visita; sino que son las atracciones locales y la percepción de seguridad y protección las variables que tienen mayor incidencia. Además, el entorno económico y tecnológico, así como el político tienen incidencia de manera indirecta, debido a su influencia sobre las atracciones locales. Ahora bien, pese a los resultados obtenidos, la originalidad de este estudio se halla en el análisis de la marca país como variable determinante en el comportamiento del turista. Igualmente, los hallazgos de la investigación permiten reafirmar las declaraciones de estudios previos que señalan que tanto la imagen del destino como del país tienen incidencia sobre la intención de visita. (Texto tomado de la fuente). |
dc.format.extent | 155 páginas |
dc.format.mimetype | application/pdf |
dc.language.iso | spa |
dc.publisher | Universidad Nacional de Colombia |
dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/ |
dc.subject.ddc | 650 - Gerencia y servicios auxiliares::659 - Publicidad y relaciones públicas |
dc.title | Evaluación del nivel de incidencia que tiene la Marca Co en la intención de los turistas de visitar Colombia en relación con las percepciones que constituyen la imagen del país y del destino |
dc.type | Trabajo de grado - Maestría |
dc.type.driver | info:eu-repo/semantics/masterThesis |
dc.type.version | info:eu-repo/semantics/acceptedVersion |
dc.publisher.program | Bogotá - Ciencias Económicas - Maestría en Administración |
dc.contributor.researchgroup | Management and Marketing (mym) |
dc.coverage.country | Colombia |
dc.description.degreelevel | Maestría |
dc.description.degreename | Magíster en Administración |
dc.description.researcharea | Marketing turístico |
dc.identifier.instname | Universidad Nacional de Colombia |
dc.identifier.reponame | Repositorio Institucional Universidad Nacional de Colombia |
dc.identifier.repourl | https://repositorio.unal.edu.co/ |
dc.publisher.department | Escuela de Administración y Contaduría Pública |
dc.publisher.faculty | Facultad de Ciencias Económicas |
dc.publisher.place | Bogotá, Colombia |
dc.publisher.branch | Universidad Nacional de Colombia - Sede Bogotá |
dc.relation.references | Aaker, D. A. (1991). Managing Brand Equity. Capitalizing on the Value of a Brand Name. The Free Press. |
dc.relation.references | Alipour, H., Olya, H. G. T., Maleki, P., & Dalir, S. (2020). Behavioral responses of 3S tourism visitors: Evidence from a Mediterranean Island destination. Tourism Management Perspectives, 33. https://doi.org/10.1016/j.tmp.2019.100624 |
dc.relation.references | Allred, A., Chakraborty, G., & Miller, S. J. (2000). Measuring Images of Developing Countries: A Scale Development Study. Journal of Euromarketing, 8(3), 29–49. https://doi.org/10.1300/j037v08n03_02 |
dc.relation.references | Aragón, A. (2018). ¿Sabes que es la Red de Pueblos Patrimonio? Retrieved from https://colombiatours.travel/sabes-que-es-la-red-de-pueblos-patrimonio/ |
dc.relation.references | Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785–804. https://doi.org/10.1016/S0160-7383(99)00108-5 |
dc.relation.references | Baloglu, S., & Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents. Tourism Management, 22(1), 1–9. https://doi.org/10.1016/S0261-5177(00)00030-3 |
dc.relation.references | Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868–897. https://doi.org/10.1016/S0160-7383(99)00030-4 |
dc.relation.references | Bannister, J. P., & Saunders, J. A. (1978). UK Consumers’ Attitudes Towards Imports: The Measurement of National Stereotype Image. European Journal of Marketing, 12(8), 562–570. https://doi.org/10.1108/EUM0000000004982 |
dc.relation.references | Beeho, A. J., & Prentice, R. C. (1997). Conceptualizing the experiences of heritage tourists: A case study of New Lanark World Heritage Village. Tourism Management, 18(2), 75–87. https://doi.org/10.1016/S0261-5177(96)00103-3 |
dc.relation.references | Bigné Alcañiz, E., Sánchez García, I., & Sanz Blas, S. (2009). The functional-psychological continuum in the cognitive image of a destination: A confirmatory analysis. Tourism Management, 30(5), 715–723. https://doi.org/10.1016/j.tourman.2008.10.020 |
dc.relation.references | Bigné, J. E., Sánchez, M. I., & Sánchez, J. (2001). Tourism image, evaluation variables and after purhase behaviour: Inter-relationship. Tourism Management, 22(6), 607–616. https://doi.org/10.1016/S0261-5177(01)00035-8 |
dc.relation.references | Bloom Consulting. (2017). Bloom Consulting Country Brand Ranking© 2017 2018 Tourism Edition. |
dc.relation.references | Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219–231. https://doi.org/10.1016/j.tourman.2008.06.003 |
dc.relation.references | Boulding, K. (1956). The Image-Knowledge in life and society. Ann Arbor: The University of Michigan Press. |
dc.relation.references | Cámara de Comercio de Bogotá. (1994). Creación de la ventaja competitiva para Colombia. Bogotá, Colombia. |
dc.relation.references | Canelón Silva, A. R. (2017). Marca País: una mirada crítica para América Latina inspirada en la filosofía del Buen Vivir. Chasqui. Revista Latinoamericana de Comunicación, 2017(134), 61. https://doi.org/10.16921/chasqui.v0i134.3072 |
dc.relation.references | Chaulagain, S., Wiitala, J., & Fu, X. (2019). The impact of country image and destination image on US tourists’ travel intention. Journal of Destination Marketing and Management, 12, 1–11. https://doi.org/10.1016/j.jdmm.2019.01.005 |
dc.relation.references | Che-Ha, N., Nguyen, B., Yahya, W. K., Melewar, T. C., & Chen, Y. P. (2015). Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: The case of Malaysia. Journal of Vacation Marketing, 22(1), 13–28. https://doi.org/10.1177/1356766715586454 |
dc.relation.references | Chen, C.-C., Chung, J. Y., Gao, J., & Lin, Y.-H. (2017). Destination familiarity and favorability in a country-image context: examining Taiwanese travelers’ perceptions of China. Journal of Travel and Tourism Marketing, 34(9), 1211–1223. https://doi.org/10.1080/10548408.2017.1330172 |
dc.relation.references | Chen, C.-C., Lin, Y.-H., & Petrick, J. F. (2013). Social Biases of Destination Perceptions. Journal of Travel Research, 52(2), 240–252. https://doi.org/10.1177/0047287512459106 |
dc.relation.references | Chen, C., & Phou, S. (2013). A closer look at destination : Image , personality , relationship and loyalty. Tourism Management, 36, 269–278. https://doi.org/10.1016/j.tourman.2012.11.015 |
dc.relation.references | Chen, J. S., & Hsu, C. H. . (2000). Measurement of Korean tourists’ perceived images of overseas destinations. Journal of Travel Research, 38(4), 411–416. https://doi.org/10.1177/004728750003800410 |
dc.relation.references | Chen, P.-J., & Kerstetter, D. L. (1999). International students’ image of rural Pennsylvania as a travel destination. Journal of Travel Research, 37(3), 256–266. https://doi.org/10.1177/004728759903700307 |
dc.relation.references | Chew, E. Y. T., & Jahari, S. A. (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, 40, 382–393. https://doi.org/10.1016/j.tourman.2013.07.008 |
dc.relation.references | Chi, C. G.-Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624–636. https://doi.org/10.1016/j.tourman.2007.06.007 |
dc.relation.references | Chicaíza Becerra, L. A., Riaño Casallas, M. I., Rojas Berrio, S. P., & Garzón Santos, C. (2017). Revisión Sistemática De La Literatura En Administración. Documentos Escuela de Administración y Contaduría Pública, 29, 18. |
dc.relation.references | Chung, J. Y., & Chen, C.-C. (2018). The impact of country and destination images on destination loyalty: a construal-level-theory perspective. Asia Pacific Journal of Tourism Research, 23(1), 56–67. https://doi.org/10.1080/10941665.2017.1399917 |
dc.relation.references | CITUR. (2020). Estadísticas Nacionales. 1–5. |
dc.relation.references | Cohen, E. (2010). Toward a sociology of international tourism, Social research. Political Economics, 39(1), 164–182. |
dc.relation.references | Colombia.Com. (2019). Conoce las 10 mejores playas de Colombia. |
dc.relation.references | Goodrich, J. N. (1978). The Relationship Between Preferences for and Perceptions of Vacation Destinations: Application of a Choice Model. Journal of Travel Research, 17(2), 8–13. https://doi.org/10.1177/004728757801700202 |
dc.relation.references | Guba, E., & Lincoln, Y. (2000). Paradigmas en competencia ne la investigacion cualitativa. In C. A. Denman & J. A. Haro (Eds.), Por Los Rincones: Antología de Métodos Cualitativos en la Investigación Social (Primera Ed, p. 364). Hermosillo: El Colegio de Sonora. |
dc.relation.references | Gunn, C. (1972). Vacationscape (University of Texas, Ed.). Austin: Bureau of Business Research. |
dc.relation.references | Hair Jr, J., Hult, G. T., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). In Sage (Second Edi). Los Angeles: Sage. |
dc.relation.references | Han, C. M. (1989). Country Image: Halo or Summary Construct? Journal of Marketing Research, 26(2), 222. https://doi.org/10.2307/3172608 |
dc.relation.references | Huang, W.-J., Chen, C.-C., & Lin, Y.-H. (2013). Cultural proximity and intention to visit: Destination image of Taiwan as perceived by Mainland Chinese visitors. Journal of Destination Marketing and Management, 2(3), 176–184. https://doi.org/10.1016/j.jdmm.2013.06.002 |
dc.relation.references | Hui, T. K., Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, 28(4), 965–975. https://doi.org/10.1016/j.tourman.2006.08.008 |
dc.relation.references | Hunt, J. D. (1982). Image As a Factor in Tourism Development. Tourism Recreation Research, 7(1), 1–6. https://doi.org/10.1080/02508281.1982.11015054 |
dc.relation.references | Jeong, C. (2009). Effects of exposure time to travel information sources on familiarity, destination image and intention to visit. |
dc.relation.references | Keller, K. L. (1993). and Measuring , Brand Managing Customer-Based Equity. 57(1), 1–22. |
dc.relation.references | Kim, S.-H., Holland, S., & Han, H.-S. (2013). A structural model for examining how destination image, perceived value, and service quality affect destination loyalty: A case study of Orlando. International Journal of Tourism Research, 15(4), 313–328. https://doi.org/10.1002/jtr.1877 |
dc.relation.references | Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of Tourism Research, 34(2), 400–421. https://doi.org/10.1016/j.annals.2006.10.005 |
dc.relation.references | Kotler, P., & Armstrong, G. (2008). Fundamentos de Marketing (Octava). México: Pearson Education Limited. |
dc.relation.references | Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Henry Stewart Publications, 9(4), 249–261. https://doi.org/10.1057/palgrave.bm.2540076 |
dc.relation.references | Le, D., Scott, N., & Lohmann, G. (2019). Applying experiential marketing in selling tourism dreams. Journal of Travel and Tourism Marketing, 36(2), 220–235. https://doi.org/10.1080/10548408.2018.1526158 |
dc.relation.references | Lee, T. H. (2009). A Structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists. Leisure Sciences, 31(3), 215–236. https://doi.org/10.1080/01490400902837787 |
dc.relation.references | Leisen, B. (2001). Image segmentation: The case of a tourism destination. Journal of Services Marketing, 15(1), 49–66. https://doi.org/10.1108/08876040110381517 |
dc.relation.references | Lindblom, A., Lindblom, T., Lehtonen, M. J., & Wechtler, H. (2018). A study on country images, destination beliefs, and travel intentions: A structural equation model approach. International Journal of Tourism Research, 20(1), 1–10. https://doi.org/10.1002/jtr.2148 |
dc.relation.references | MacKay, K. J., & Fesenmaier, D. R. (1997). Pictorial element of destination in image formation. Annals of Tourism Research, 24(3), 537–565. Retrieved from https://www.scopus.com/inward/record.uri?eid=2-s2.0-0001655351&partnerID=40&md5=a6679add195a1813a834035a3c306af4 |
dc.relation.references | Malviya, S. (2005). Tourism: Tourism : policies, planning and governance. Retrieved from https://books.google.es/books?id=wSyrJJhH3sAC&pg=PA48&lpg=PA48&dq=as+the+global+integrating+network+of+biological+and+cultural+forces+which+gives+value+and+direction+to+travel+choices,+behavior+and+experience&source=bl&ots=w5h_KLg4KL&sig=ACfU3U2-s5lTHQ8tA |
dc.relation.references | Marca Colombia. (2014). Marca Colombia. Retrieved from https://www.youtube.com/watch?v=bpFISus7p_o |
dc.relation.references | Martín-Santana, J. D., Beerli-Palacio, A., & Nazzareno, P. A. (2017). Antecedents and consequences of destination image gap. Annals of Tourism Research, 62, 13–25. https://doi.org/10.1016/j.annals.2016.11.001 |
dc.relation.references | Martin, I. M., & Eroglu, S. (1993). Measuring a multi-dimensional construct: Country image. Journal of Business Research, 28(3), 191–210. https://doi.org/10.1016/0148-2963(93)90047-S |
dc.relation.references | Mayo, E. (1975). Tourism and the National Parks: A Psychographic and Attitudinal Study. Journal of Travel Research, 14(1), 14–21. https://doi.org/10.1177/004728757501400103 |
dc.relation.references | McLellan, R. W., & Foushee, K. D. D. (1983). Negative images of the United States as expressed by tour operators from other countries. Journal of Travel Research, 22(1), 2–5. https://doi.org/10.1177/004728758302200101 |
dc.relation.references | Medellín.Travel. (2020). Los 12 festivales colombianos más importantes que debes visitar. 4–9. |
dc.relation.references | Michaelidou, N., Siamagka, N. T., Moraes, C., & Micevski, M. (2013). Do Marketers Use Visual Representations of Destinations That Tourists Value? Comparing Visitors’ Image of a Destination with Marketer-Controlled Images Online. Journal of Travel Research, 52(6), 789–804. https://doi.org/10.1177/0047287513481272 |
dc.relation.references | Minambiente. (2020). Parques Nacionales Naturales de Colombia - Somos la gente de la conservación. Retrieved from http://www.parquesnacionales.gov.co/PNN/portel/libreria/php/decide.php?patron=01.201211 |
dc.relation.references | Minambiente. (2020). Parques Nacionales Naturales de Colombia - Somos la gente de la conservación. Retrieved from http://www.parquesnacionales.gov.co/PNN/portel/libreria/php/decide.php?patron=01.201211 |
dc.relation.references | Ministerio de Cultura Perú. (2020). ¿Qué es el Qhapaq Ñan? Retrieved from http://www.scielo.org.mx/pdf/inter/v4n8/v4n8a5.pdf |
dc.relation.references | Mossberg, L., & Kleppe, I. A. (2005). Country and Destination Image - Different or similar image concepts? Service Industries Journal, 25(4), 493–503. https://doi.org/10.1080/02642060500092147 |
dc.relation.references | Nadeau, J., Heslop, L., O’Reilly, N., & Luk, P. (2008). Destination in a country image context. Annals of Tourism Research, 35(1), 84–106. https://doi.org/10.1016/j.annals.2007.06.012 |
dc.relation.references | Nagashima, A. (1970). A Comparison of Japanese and U. S. Attitudes toward Foreign Products. Journal of Marketing, 34(1), 68–74. https://doi.org/10.2307/1250298 |
dc.relation.references | Oliver, R. L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17(4)(November), 460–469. |
dc.relation.references | Oliver, R. L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17(4)(November), 460–469. |
dc.relation.references | Organización Colparques. (2020). ¡Paraísos por descubrir en Colombia! Retrieved from http://www.colparques.net |
dc.relation.references | Organización Mundial de la Propiedad Intelectual. (n.d.). Marcas ¿Qué es una marca? Retrieved from https://www.wipo.int/trademarks/es/#:~:text=Una marca es un signo,propiedad intelectual (PI) protegidos.&text=Es decir%2C la marca podrá,a cambio de un pago. |
dc.relation.references | Organización para la Cooperación y el Desarrollo Económico. (2018). Tourism Trends and Policies 2018. París: OECD Publishing. |
dc.relation.references | Palau-Saumell, R., Forgas-Coll, S., Amaya-Molinar, C. M., & Sánchez-García, J. (2016). Examining How Country Image Influences Destination Image in a Behavioral Intentions Model: The Cases of Lloret De Mar (Spain) and Cancun (Mexico). Journal of Travel and Tourism Marketing, 33(7), 949–965. https://doi.org/10.1080/10548408.2015.1075456 |
dc.relation.references | Pearce, P. L., & Moscardo, G. M. (1986). The Concept of Authenticity in Tourist Experiences. Journal of Sociology, 22(1), 121–132. https://doi.org/10.1177/144078338602200107 |
dc.relation.references | Perea Escobar, A. (1989). Green moon Festival de San Andrés: El regreso del Muntu. Boletín Cultural y Bibliográfico, 26(19), 55–72. |
dc.relation.references | Pickering, C., & Byrne, J. (2014). The benefits of publishing systematic quantitative literature reviews for PhD candidates and other early-career researchers. Higher Education Research and Development, 33(3), 534–548. https://doi.org/10.1080/07294360.2013.841651 |
dc.relation.references | Pike, S., & Bianchi, C. (2016). Destination Brand Equity for Australia: Testing a Model of CBBE in Short-Haul and Long-Haul Markets. Journal of Hospitality and Tourism Research, 40(1), 114–134. https://doi.org/10.1177/1096348013491604 |
dc.relation.references | Prentice, R., & Andersen, V. (2000). Evoking Ireland: Modeling tourist propensity. Annals of Tourism Research, 27(2), 490–516. https://doi.org/10.1016/S0160-7383(99)00085-7 |
dc.relation.references | ProColombia. (2018). Destination Colombia, la primera serie web con influenciadores extranjeros. Retrieved from https://procolombia.co/noticias/destination-colombia-la-primera-serie-web-con-influenciadores-extranjeros |
dc.relation.references | ProColombia. (2019a). Conozca a PROCOLOMBIA. Retrieved from http://www.procolombia.co/nosotros/conozca-procolombia |
dc.relation.references | ProColombia. (2019b). Fonseca, nuevo embajador de la Marca País Colombia. Retrieved from https://procolombia.co/noticias/fonseca-nuevo-embajador-de-la-marca-pais-colombia |
dc.relation.references | ProColombia. (2020). Sitio Oficial de Turismo de la República de Colombia. Retrieved from https://colombia.travel/es |
dc.relation.references | Ramos, M., & Noya, J. (2006). América Latina : del riesgo país a la Marca País y más allá. |
dc.relation.references | Reynolds, W. H. (1965). The Role of the Consumer in. California Management Review, 69–76. |
dc.relation.references | Rittichainuwat, B. N., Qu, H., & Brown, T. J. (2001). Thailand’s international travel image: Mostly favorable. Cornell Hotel and Restaurant Administration Quarterly, 42(2), 82–95. https://doi.org/10.1177/0010880401422008 |
dc.relation.references | Ross, G. F. (1993). Ideal and Actual Images of Backpacker Visitors to Northern Australia. Journal of Travel Research, 32(2), 54–57. https://doi.org/10.1300/J073v01n03_03 |
dc.relation.references | Roth, K., & Diamantopoulus, A. (2009). Advancing the country image construct. Journal of Business Research, 62(7), 726–740. https://doi.org/10.1016/j.jbusres.2008.05.014 |
dc.relation.references | Roth, M. S., & Romeo, J. B. (1992). Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects. Journal of International Business Studies, 23(3), 477–497. https://doi.org/10.1057/palgrave.jibs.8490276 |
dc.relation.references | Ryu, J. S., L’Espoir Decosta, J. N. P., & Andéhn, M. (2016). From branded exports to traveler imports: Building destination image on the factory floor in South Korea. Tourism Management, 52, 298–309. https://doi.org/10.1016/j.tourman.2015.07.004 |
dc.relation.references | Santos, G. E. D. O., & Giraldi, J. D. M. E. (2017). Reciprocal effect of tourist destinations on the strength of national tourism brands. Tourism Management, 61, 443–450. https://doi.org/10.1016/j.tourman.2017.03.011 |
dc.relation.references | Saunders, M., Lewis, P., & Thornhill, A. (2016). Research Methods For Business Students (Séptima). Londres: Pearson Education Limited. |
dc.relation.references | Schroeder, T. (1996). The relationship of residents’ image of their state as a tourist destination and their support for tourism. Journal of Travel Research, 34(4), 71–73. https://doi.org/10.1177/004728759603400411 |
dc.relation.references | Sönmez, S., & Sirakaya, E. (2002). A distorted destination image? The case of Turkey. Journal of Travel Research, 41(2), 185–196. https://doi.org/10.1177/004728702237418 |
dc.relation.references | Soonsan, N., & Sukahbot, S. (2019). Testing the role of country and destination image effect on satisfaction and revisit intentions among Western travellers. African Journal of Hospitality, Tourism and Leisure, 8(4). Retrieved from https://www.scopus.com/inward/record.uri?eid=2-s2.0-85071582696&partnerID=40&md5=0edabc5b3a0a62ecbb181e4eadcef0b2 |
dc.relation.references | Tasci, A. D. A., & Gartner, W. C. (2007). Destination image and its functional relationships. Journal of Travel Research, 45(4), 413–425. https://doi.org/10.1177/0047287507299569 |
dc.relation.references | Tasci, A. D. A., & Ko, Y. J. (2015). Travel needs revisited. Journal of Vacation Marketing, 23(1), 20–36. https://doi.org/10.1177/1356766715617499 |
dc.relation.references | Tran, V. T., Nguyen, N. P., Tran, P. T. K., Tran, T. N., & Huynh, T. T. P. (2019). Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam. Tourism Review, 74(3), 704–720. https://doi.org/10.1108/TR-08-2017-0130 |
dc.relation.references | Um, S., & Crompton, J. L. (1990). Attitude determinants in tourism destination choice. Annals of Tourism Research, 17(3), 432–448. https://doi.org/10.1016/0160-7383(90)90008-F |
dc.relation.references | Umar, H., Munir, A. R., & Syam, N. (2019). Intention to return after disaster. 1st International Conference on Global Issue for Infrastructure, Environment and Socio-Economic Development, IC-GIESED 2018, 235(1). https://doi.org/10.1088/1755-1315/235/1/012100 |
dc.relation.references | UNESCO. (2020a). Centro del Patrimonio Mundial. Retrieved from https://whc.unesco.org/es/list/?iso=co&search=& |
dc.relation.references | UNESCO. (2020b). Listas del patrimonio cultural inmaterial y el Registro de buenas prácticas de salvaguardia. Retrieved from https://ich.unesco.org/es/listas#2018 |
dc.relation.references | University Cornell, INSEAD, & WIPO. (2019). Global Innovation Index 2019: Creating Healthy Lives—The Future of Medical Innovation. Retrieved from https://www.globalinnovationindex.org/gii-2016-report# |
dc.relation.references | UNWTO. (2018). Panorama OMT del turismo internacional Edición 2018. Panorama OMT Del Turismo Internacional Edición 2018, 1–20. https://doi.org/10.18111/9789284419890 |
dc.relation.references | UNWTO. (2019). Panorama del turismo internacional. 1–24. Retrieved from https://www.e-unwto.org/doi/pdf/10.18111/9789284421237 |
dc.relation.references | Uruguay Natural. (2020). ¿Qué es la Marca País? Retrieved from https://marcapaisuruguay.gub.uy/que-es-la-marca-pais/ |
dc.relation.references | Uysal, M., & Jurowski, C. (1994). Testing the push and pull factors. Annals of Tourism Research, 21(4), 844–846. https://doi.org/10.1016/0160-7383(94)90091-4 |
dc.relation.references | Wang, C. Y., & Hsu, M. K. (2010). The relationships of destination image, satisfaction, and behavioral intentions: An integrated model. Journal of Travel and Tourism Marketing, 27(8), 829–843. https://doi.org/10.1080/10548408.2010.527249 |
dc.relation.references | Woodside, A. G., & Lysonski, S. (1989). A General Model Of Traveler Destination Choice. Journal of Travel Research, 27(4), 8–14. https://doi.org/10.1177/004728758902700402 |
dc.relation.references | WTTC. (2019). Travel and Tourism Economic Impact 2019. 1–20. Retrieved from https://www.slovenia.info/uploads/dokumenti/raziskave/raziskave/world2019.pdf |
dc.relation.references | WWF. (2020). Amazonas. Retrieved from https://wwf.panda.org/es/ |
dc.relation.references | Yachin, J. M. (2018). The ‘customer journey’: Learning from customers in tourism experience encounters. Tourism Management Perspectives, 28(September), 201–210. https://doi.org/10.1016/j.tmp.2018.09.002 |
dc.relation.references | Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45–56. https://doi.org/10.1016/j.tourman.2003.08.016 |
dc.relation.references | Zeineddine, C. (2017). Employing nation branding in the middle east - united arab emirates (Uae) and qatar. Management and Marketing, 12(2), 208–221. https://doi.org/10.1515/mmcks-2017-0013 |
dc.relation.references | Zhang, H., Wu, Y., & Buhalis, D. (2018). A model of perceived image, memorable tourism experiences and revisit intention. Journal of Destination Marketing and Management, 8, 326–336. https://doi.org/10.1016/j.jdmm.2017.06.004 |
dc.relation.references | Zhang, H., Xu, F., Leung, H. H., & Cai, L. A. (2016). The Influence of Destination-Country Image on Prospective Tourists’ Visit Intention: Testing Three Competing Models. Asia Pacific Journal of Tourism Research, 21(7), 811–835. https://doi.org/10.1080/10941665.2015.1075566 |
dc.relation.references | Zhang, J., Wu, B., Morrison, A. M., Tseng, C., & Chen, Y. C. (2018). How Country Image Affects Tourists’ Destination Evaluations: A Moderated Mediation Approach. Journal of Hospitality and Tourism Research, 42(6), 904–930. https://doi.org/10.1177/1096348016640584 |
dc.rights.accessrights | info:eu-repo/semantics/openAccess |
dc.subject.lemb | Industrial design coordination |
dc.subject.lemb | Imagen y diseño corporativo |
dc.subject.lemb | Tourist trade |
dc.subject.lemb | Comercio turístico |
dc.subject.lemb | Social perception |
dc.subject.lemb | Percepción social |
dc.subject.proposal | Marca país |
dc.subject.proposal | Imagen del país |
dc.subject.proposal | Imagen del destino |
dc.subject.proposal | Intención de visita |
dc.subject.proposal | Country brand |
dc.subject.proposal | Destination image |
dc.subject.proposal | Visit intention |
dc.subject.proposal | Country image |
dc.title.translated | Evaluation of the level of impact that the Co brand has on the intention of tourists to visit Colombia in relation to the perceptions that constitute the image of the country and the destination |
dc.type.coar | http://purl.org/coar/resource_type/c_bdcc |
dc.type.coarversion | http://purl.org/coar/version/c_ab4af688f83e57aa |
dc.type.content | Text |
dc.type.redcol | http://purl.org/redcol/resource_type/TM |
oaire.accessrights | http://purl.org/coar/access_right/c_abf2 |
dcterms.audience.professionaldevelopment | Investigadores |
dcterms.audience.professionaldevelopment | Público general |
Archivos en el documento
Este documento aparece en la(s) siguiente(s) colección(ones)
![Atribución-NoComercial 4.0 Internacional](/themes/Mirage2//images/creativecommons/cc-generic.png)