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Propuesta para la alineación de la oferta y la demanda en una empresa de la industria de la moda localizada en Bogotá D.C.

dc.rights.licenseAtribución-NoComercial-SinDerivadas 4.0 Internacional
dc.contributor.advisorRojas Amaya, José Stalin
dc.contributor.authorSarmiento Barrera, Kevin Andrés
dc.date.accessioned2022-08-23T13:36:02Z
dc.date.available2022-08-23T13:36:02Z
dc.date.issued2022-03-31
dc.identifier.urihttps://repositorio.unal.edu.co/handle/unal/82009
dc.descriptionilustraciones, graficas
dc.description.abstractEn este trabajo se presenta una propuesta para la alineación de la oferta y la demanda en una empresa de la industria de la moda localizada en Bogotá D.C., Colombia. Se identifican los factores de variabilidad, visibilidad y velocidad como aquellos que determinan la alineación de la oferta y la demanda en la industria de la moda desde el punto de vista de la gestión de la cadena de suministros; igualmente, se determina que el inventario mantenido por la organización estudiada es hasta 4.5 veces mayor que sus ventas, mostrando un bajo grado de alineación entre la oferta y la demanda; se caracteriza, evalúa y reformula la estrategia de cadena de suministros de la organización con el fin de mejorar la alineación de la oferta y la demanda a la luz de los factores identificados como determinantes. Finalmente, se llega a la conclusión de que la alineación de la oferta y la demanda en empresas de moda requiere de un enfoque estratégico en la gestión de la cadena de suministros, que debe estar totalmente alineada con el marco estratégico de la organización. (Texto tomado de la fuente)
dc.description.abstractThis research presents a proposal for the alignment of supply and demand in a fashion industry company located in Bogotá D.C, Colombia. The variability, visibility and velocity are identified as those factors that determine the alignment of supply and demand in the fashion industry from the point of view of supply chain management; likewise, it is stablished that the inventory maintained by the organization studied in this research is up to 4.5 times greater than its sales, showing a low degree of alignment between supply and demand; the organization's supply chain strategy is captured, evaluated and reformulated in order to improve the alignment of supply and demand based on the determining factors. Finally, it is concluded that the alignment of supply and demand in fashion companies requires a strategic approach in supply chain management, which must resonate with the strategic framework of the organization.
dc.format.extentx, 115 páginas
dc.format.mimetypeapplication/pdf
dc.language.isospa
dc.publisherUniversidad Nacional de Colombia
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject.ddc330 - Economía::338 - Producción
dc.titlePropuesta para la alineación de la oferta y la demanda en una empresa de la industria de la moda localizada en Bogotá D.C.
dc.typeTrabajo de grado - Maestría
dc.type.driverinfo:eu-repo/semantics/masterThesis
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dc.publisher.programBogotá - Ciencias Económicas - Maestría en Administración
dc.description.degreelevelMaestría
dc.description.degreenameMagíster en Administración
dc.description.researchareaGestión de Operaciones e Innovación Tecnológica
dc.identifier.instnameUniversidad Nacional de Colombia
dc.identifier.reponameRepositorio Institucional Universidad Nacional de Colombia
dc.identifier.repourlhttps://repositorio.unal.edu.co/
dc.publisher.departmentEscuela de Administración y Contaduría Pública
dc.publisher.facultyFacultad de Ciencias Económicas
dc.publisher.placeBogotá, Colombia
dc.publisher.branchUniversidad Nacional de Colombia - Sede Bogotá
dc.relation.indexedRedCol
dc.relation.indexedLaReferencia
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.subject.proposalAlineación de la oferta y la demanda
dc.subject.proposalVariabilidad
dc.subject.proposalVisibilidad
dc.subject.proposalVelocidad
dc.subject.proposalGestión de la cadena de suministros
dc.subject.proposalEstrategia de cadena de suministros
dc.subject.proposalIndustria de la moda
dc.subject.proposalAlignment of supply and demand
dc.subject.proposalVariability
dc.subject.proposalVisibility
dc.subject.proposalVelocity
dc.subject.proposalSupply chain management
dc.subject.proposalSupply chain strategy
dc.subject.proposalFashion industry
dc.subject.unescoOferta y demanda
dc.subject.unescoIndustria textil
dc.subject.unescoSupply and demand
dc.subject.unescoTextile industry
dc.title.translatedAligning supply and demand in a fashion industry company located in Bogotá D.C.
dc.type.coarhttp://purl.org/coar/resource_type/c_bdcc
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.contentText
dc.type.redcolhttp://purl.org/redcol/resource_type/TM
oaire.accessrightshttp://purl.org/coar/access_right/c_abf2
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