Definición de las prioridades competitivas en instituciones de educación superior : Caso de las universidades del Eje Cafetero

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dc.contributor.advisorCárdenas Aguirre, Diana María
dc.contributor.authorMedina Contento, Alejandro
dc.contributor.cvlacMedina Contento, Alejandro [0001477879]
dc.contributor.googlescholarMedina Contento, Alejandro [5fRu5twAAAAJ&hl]
dc.contributor.orcidMedina Contento, Alejandro [0000000202411677]
dc.contributor.researchgateMedina Contento, Alejandro [Alejandro-Medina-3?ev=hdr_xprf]
dc.date.accessioned2025-09-29T13:34:41Z
dc.date.available2025-09-29T13:34:41Z
dc.date.issued2025
dc.descriptiongraficas, tablasspa
dc.description.abstractLas Instituciones de Educación Superior (IES) se posicionan como actores clave en la economía del conocimiento. Su dinámica difiere de la industria corporativa tradicional, lo que requiere marcos específicos para comprender sus decisiones estratégicas. Esta investigación busca definir las prioridades competitivas de las IES mediante el diseño y validación de un instrumento aplicado en universidades del Eje Cafetero. Se identificaron cuatro grupos de interés clave para las universidades: estudiantes, empresarios, docentes/administrativos y egresados. La escala fue aplicada a 855 individuos. La validez de contenido fue evaluada por expertos, y se realizó un análisis factorial confirmatorio para estimar la validez del constructo, junto con el cálculo del coeficiente omega para determinar la consistencia interna. Los ítems obtuvieron una validez promedio de 0.78; el análisis factorial confirmó una estructura unifactorial con buen ajuste y alta consistencia interna (0.81). Como resultado, se diseñó y validó un instrumento que cumple con el objetivo de la investigación. En su aplicación, se identificaron como prioridades más relevantes la calidad, flexibilidad, innovación y sostenibilidad. Los empresarios, seguidos por docentes y administrativos, mostraron mayores expectativas frente al desempeño de las IES. Para responder a estas demandas, las instituciones deben alcanzar un desempeño superior y equilibrado en todas las prioridades identificadas (Texto tomado de la fuente)spa
dc.description.abstractHigher Education Institutions (HEIs) are positioned as key actors in the knowledge economy. Their dynamics differ significantly from those of traditional corporate industries, requiring specific analytical frameworks to understand their strategic decision-making processes. This study aims to define the competitive priorities of HEIs through the design and validation of an instrument applied in universities located in the Eje Cafetero region. Four key stakeholder groups were identified: students, employers, faculty/administrative staff, and alumni. The scale was administered to 855 individuals. Content validity was assessed by subject matter experts, and a confirmatory factor analysis (CFA) was conducted to evaluate construct validity. Internal consistency was estimated using the omega coefficient. The items achieved an average content validity of 0.78; the CFA supported a unidimensional structure with good model fit and high internal consistency (0.81). As a result, a validated instrument was developed that aligns with the research objective. Its application identified quality, flexibility, innovation, and sustainability as the most relevant competitive priorities. Employers, followed by faculty and administrative staff, expressed the highest expectations regarding institutional performance. To meet these demands, HEIs must demonstrate superior and balanced performance across all identified priorities.eng
dc.description.curricularareaAdministración.Sede Manizales
dc.description.degreelevelDoctorado
dc.description.degreenameDoctor en Administración
dc.description.researchareaGestión de las Organizaciones
dc.format.extent249 páginas
dc.format.mimetypeapplication/pdf
dc.identifier.instnameUniversidad Nacional de Colombiaspa
dc.identifier.reponameRepositorio Institucional Universidad Nacional de Colombiaspa
dc.identifier.repourlhttps://repositorio.unal.edu.co/spa
dc.identifier.urihttps://repositorio.unal.edu.co/handle/unal/88967
dc.language.isospa
dc.publisherUniversidad Nacional de Colombia
dc.publisher.branchUniversidad Nacional de Colombia - Sede Manizales
dc.publisher.facultyFacultad de Administración
dc.publisher.placeManizales, Colombia
dc.publisher.programManizales - Administración - Doctorado en Administración
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.licenseReconocimiento 4.0 Internacional
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subject.ddc370 - Educación
dc.subject.proposalEducación superiorspa
dc.subject.proposalGrupos de interésspa
dc.subject.proposalPrioridades competitivasspa
dc.subject.proposalUniversidadesspa
dc.subject.proposalHigher educationeng
dc.subject.proposalStakeholderseng
dc.subject.proposalCompetitive prioritieseng
dc.subject.proposalUniversitieseng
dc.subject.unescoEstrategia de desarrollo
dc.subject.unescoDevelopment strategies
dc.subject.unescoEvaluación de la educación
dc.subject.unescoEducational evaluation
dc.titleDefinición de las prioridades competitivas en instituciones de educación superior : Caso de las universidades del Eje Cafeterospa
dc.title.translatedDefinition of competitive priorities in higher education institutions : The case of universities in the Eje Cafetero Regioneng
dc.typeTrabajo de grado - Doctorado
dc.type.coarhttp://purl.org/coar/resource_type/c_db06
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.contentText
dc.type.driverinfo:eu-repo/semantics/doctoralThesis
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dcterms.audience.professionaldevelopmentAdministradores
dcterms.audience.professionaldevelopmentBibliotecarios
dcterms.audience.professionaldevelopmentEstudiantes
dcterms.audience.professionaldevelopmentGrupos comunitarios
dcterms.audience.professionaldevelopmentInvestigadores
dcterms.audience.professionaldevelopmentMaestros
dcterms.audience.professionaldevelopmentPúblico general
oaire.accessrightshttp://purl.org/coar/access_right/c_abf2

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