Influencia de la cultura organizacional en la innovación frugal : Un estudio de pequeñas empresas (pymes) manufactureras en el área metropolitana de Caldas

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dc.contributor.advisorOsorio Londoño, Andrés Alberto
dc.contributor.authorMesa Machado, Melissa
dc.date.accessioned2025-01-16T16:51:51Z
dc.date.available2025-01-16T16:51:51Z
dc.date.issued2024
dc.descriptiongraficas, tablasspa
dc.description.abstractEste estudio tiene como objetivo determinar la influencia de la cultura organizacional en la innovación frugal en pequeñas empresas manufactureras, utilizando el modelo del marco de valores en competencia (CVF) de Cameron & Quinn (1999). Para ello, se formularon hipótesis basadas en una revisión exhaustiva de la literatura, las cuales fueron comprobadas mediante modelos de ecuaciones estructurales con datos de encuestas recogidos de una muestra de 93 pequeñas empresas manufactureras del área metropolitana de Caldas. Los resultados muestran que las culturas organizacionales con una orientación interna (Clan y Jerárquica) tienen una influencia positiva y significativa en la innovación frugal, mientras que las culturas con orientación externa (Adhocrática y de Mercado) no tienen una influencia significativa. Este hallazgo proporciona evidencia crucial para entender la relación entre estas dos variables previamente no estudiadas de manera exhaustiva y para promover la innovación frugal, contribuyendo así al desarrollo económico, social y ambiental en mercados emergentes. Sin embargo, el estudio presenta varias limitaciones: se centra exclusivamente en pequeñas empresas del sector manufacturero; su diseño es transversal; y se basa únicamente en las percepciones de los directivos. Para futuras investigaciones, se sugieren estudios adicionales en empresas de mayor tamaño, la utilización de estudios longitudinales e informantes múltiples, el análisis del efecto moderador de la inteligencia artificial en la relación cultura e innovación frugal, y el desarrollo de políticas públicas que apoyen financieramente a las pequeñas empresas. (Texto tomado de la fuente)spa
dc.description.abstractThis study aims to determine the influence of organizational culture on frugal innovation in small manufacturing firms, using the Competing Values Framework (CVF) model by Cameron & Quinn (1999). Hypotheses were formulated based on an exhaustive literature review and tested using structural equation models with survey data collected from a sample of 93 small manufacturing firms in the metropolitan area of Caldas. The results indicate that organizational cultures with an internal orientation (Clan and Hierarchical) have a positive and significant influence on frugal innovation, while cultures with an external orientation (Adhocratic and Market) do not show a significant influence. This finding provides crucial evidence for understanding the relationship between these two previously unstudied variables and for promoting frugal innovation, thereby contributing to economic, social, and environmental development in emerging markets. However, the study presents several limitations: it focuses exclusively on small manufacturing firms, its design is cross-sectional, and it relies solely on the perceptions of the executives. For future research, additional studies in larger firms are suggested, along with the use of longitudinal studies and multiple informants, the analysis of the moderating effect of artificial intelligence on the culture-frugal innovation relationship, and the development of public policies that financially support small businesses.eng
dc.description.curricularareaAdministración.Sede Manizalesspa
dc.description.degreelevelMaestríaspa
dc.description.degreenameMagíster en Administraciónspa
dc.description.researchareaGestión humana y cultura organizacionalspa
dc.format.extentxiv, 68 páginasspa
dc.format.mimetypeapplication/pdfspa
dc.identifier.instnameUniversidad Nacional de Colombiaspa
dc.identifier.reponameRepositorio Institucional Universidad Nacional de Colombiaspa
dc.identifier.repourlhttps://repositorio.unal.edu.co/spa
dc.identifier.urihttps://repositorio.unal.edu.co/handle/unal/87328
dc.language.isospaspa
dc.publisherUniversidad Nacional de Colombiaspa
dc.publisher.branchUniversidad Nacional de Colombia - Sede Manizalesspa
dc.publisher.facultyFacultad de Administraciónspa
dc.publisher.placeManizales, Colombiaspa
dc.publisher.programManizales - Administración - Maestría en Administraciónspa
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.licenseAtribución-NoComercial-CompartirIgual 4.0 Internacionalspa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/spa
dc.subject.ddc650 - Gerencia y servicios auxiliares::658 - Gerencia generalspa
dc.subject.proposalInnovación frugalspa
dc.subject.proposalCultura organizacionalspa
dc.subject.proposalPequeñas empresasspa
dc.subject.proposalFrugal Innovationeng
dc.subject.proposalOrganizational Cultureeng
dc.subject.proposalSmall Businesseng
dc.subject.proposalCompeting values frameworkeng
dc.subject.proposalMarco de valores en competenciaspa
dc.subject.unescoPequeñas y medianas empresas (PYMES)spa
dc.subject.unescoEmpresas manufacturerasspa
dc.subject.unescoDesarrollo económicospa
dc.titleInfluencia de la cultura organizacional en la innovación frugal : Un estudio de pequeñas empresas (pymes) manufactureras en el área metropolitana de Caldasspa
dc.title.translatedInfluence of organizational culture on frugal innovation : A study of small manufacturing firms (SMEs) in the Caldas metropolitaneng
dc.typeTrabajo de grado - Maestríaspa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdccspa
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aaspa
dc.type.contentTextspa
dc.type.driverinfo:eu-repo/semantics/masterThesisspa
dc.type.versioninfo:eu-repo/semantics/acceptedVersionspa
dcterms.audience.professionaldevelopmentBibliotecariosspa
dcterms.audience.professionaldevelopmentEstudiantesspa
dcterms.audience.professionaldevelopmentInvestigadoresspa
dcterms.audience.professionaldevelopmentPúblico generalspa
oaire.accessrightshttp://purl.org/coar/access_right/c_abf2spa

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