Factores de perdurabilidad en los emprendimientos de innovación en el municipio de Manizales

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dc.contributor.advisorVieira Salazar , Jaime Andrés
dc.contributor.authorCuervo Ocampo , Itsik
dc.date.accessioned2026-02-23T16:38:12Z
dc.date.available2026-02-23T16:38:12Z
dc.date.issued2025
dc.descriptiontablasspa
dc.description.abstractEste estudio analiza los factores que favorecen la perdurabilidad de emprendimientos de innovación en Manizales mediante un enfoque cualitativo. Se realizaron doce entrevistas semiestructuradas a emprendedores locales y se aplicó análisis de contenido con Atlas.ti, identificando patrones y relaciones entre categorías. Los hallazgos destacan seis ejes principales: alianzas estratégicas, necesidad del mercado, conocimiento del contexto regional, estrategias de crecimiento, innovación en soluciones y apoyo institucional. Estos factores se ven reforzados por elementos transversales como financiamiento mixto, capacidad de adaptación y digitalización de procesos. A partir de los resultados se propone un modelo conceptual de tres capas: (i) contexto y mercado, (ii) ejecución estratégica y (iii) soporte ecosistémico. La interacción de estas capas potencia la continuidad de los emprendimientos, siempre que exista coherencia entre la propuesta de valor, las rutas de crecimiento y el respaldo institucional. Se concluye que la combinación de validación continua, diversificación de ingresos y alianzas formales, junto con políticas y programas que conecten con mercados externos y ofrezcan financiamiento flexible, fortalece la sostenibilidad del ecosistema emprendedor en ciudades intermedias como Manizales (Texto tomado de la fuente).spa
dc.description.abstractThis study examines the factors that enhance the sustainability of innovation-driven ventures in Manizales through a qualitative approach. Twelve semi-structured interviews with local entrepreneurs were conducted, and content analysis was performed using Atlas.ti to identify patterns and relationships among emerging categories. The findings highlight six main factors: strategic alliances, market need, knowledge of the regional context, growth strategies, innovation in solutions, and institutional support. These are reinforced by transversal elements such as mixed financing, adaptive capacity, and process digitalization. Based on the results, a three-layer conceptual model is proposed: (i) context and market, (ii) strategic execution, and (iii) ecosystem support. The interaction among these layers fosters venture continuity, provided there is coherence between the value proposition, growth pathways, and institutional backing. The study concludes that combining continuous validation, income diversification, and formal alliances, together with policies and programs that connect ventures to external markets and provide flexible financing, strengthens the entrepreneurial ecosystem in intermediate cities such as Manizales.eng
dc.description.curricularareaAdministración.Sede Manizales
dc.description.degreelevelMaestría
dc.description.degreenameMagíster en Administración
dc.format.extent91 páginas
dc.format.mimetypeapplication/pdf
dc.identifier.instnameUniversidad Nacional de Colombiaspa
dc.identifier.reponameRepositorio Institucional Universidad Nacional de Colombiaspa
dc.identifier.repourlhttps://repositorio.unal.edu.co/spa
dc.identifier.urihttps://repositorio.unal.edu.co/handle/unal/89630
dc.language.isospa
dc.publisherUniversidad Nacional de Colombia
dc.publisher.branchUniversidad Nacional de Colombia - Sede Manizales
dc.publisher.facultyFacultad de Administración
dc.publisher.placeManizales, Colombia
dc.publisher.programManizales - Administración - Maestría en Administración
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.licenseReconocimiento 4.0 Internacional
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subject.ddc330 - Economía
dc.subject.proposalEmprendimiento de innovaciónspa
dc.subject.proposalPerdurabilidadspa
dc.subject.proposalEcosistema emprendedorspa
dc.subject.proposalCapacidades dinámicasspa
dc.subject.proposalManizalesspa
dc.subject.proposalInnovation entrepreneurshipeng
dc.subject.proposalSustainabilityeng
dc.subject.proposalEntrepreneurial ecosystemeng
dc.subject.proposalDynamic capabilitieseng
dc.subject.unescoEmprendimiento
dc.subject.unescoEntrepreneurship
dc.subject.unescoInnovación
dc.subject.unescoInnovation
dc.subject.unescoEmpresa
dc.subject.unescoEnterprise
dc.titleFactores de perdurabilidad en los emprendimientos de innovación en el municipio de Manizalesspa
dc.title.translatedFactors contributing to the sustainability of innovation ventures in the municipality of Manizaleseng
dc.typeTrabajo de grado - Maestría
dc.type.coarhttp://purl.org/coar/resource_type/c_bdcc
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.contentText
dc.type.driverinfo:eu-repo/semantics/masterThesis
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dcterms.audience.professionaldevelopmentAdministradores
dcterms.audience.professionaldevelopmentBibliotecarios
dcterms.audience.professionaldevelopmentEstudiantes
dcterms.audience.professionaldevelopmentInvestigadores
dcterms.audience.professionaldevelopmentMaestros
dcterms.audience.professionaldevelopmentPúblico general
oaire.accessrightshttp://purl.org/coar/access_right/c_abf2

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