Gestión de la responsabilidad social empresarial en las organizaciones deportivas sin ánimo de lucro : Un enfoque en la Liga Caldense de Atletismo

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dc.contributor.advisorVieira Salazar, Jaime Andrés
dc.contributor.authorOrtiz Baldión, Kelly Tatiana
dc.date.accessioned2025-05-12T21:56:29Z
dc.date.available2025-05-12T21:56:29Z
dc.date.issued2024
dc.descriptiongraficas, tablasspa
dc.description.abstractEsta investigación aborda la gestión de la Responsabilidad Social Empresarial (RSE), en organizaciones deportivas sin ánimo de lucro, enfocándose en la Liga Caldense de Atletismo. A través de un análisis teórico y práctico, se identifican modelos, desafíos y oportunidades para integrar la RSE como herramienta estratégica en el ámbito deportivo. La metodología empleada es corte cualitativo; se realizaron encuestas semiestructuradas dirigidas a stakeholders de la Liga Caldense de Atletismo y otras organizaciones deportivas de la misma línea en Colombia. Los resultados destacan la importancia de estructurar un modelo formal de RSE, el cual sea adaptable y aplicable a otras organizaciones deportivas similares en Colombia, y que permita maximizar el impacto social, económico y ambiental, promoviendo la inclusión, la sostenibilidad y la transparencia en la gestión deportiva.spa
dc.description.abstractThis research addresses the management of Corporate Social Responsibility (CSR) in non-profit sports organizations, focusing on the Liga Caldense de Atletismo. Through a theoretical and practical analysis, models, challenges and opportunities to integrate CSR as a strategic tool in the sports field are identified. The methodology used is qualitative, using semi-structured surveys directed at stakeholders of the Caldas Athletics League and other sports organizations in the same field in Colombia. The results highlight the importance of structuring a formal CSR model, which is adaptable and applicable to other similar sports organizations in Colombia, and which allows maximizing the social, economic and environmental impact, promoting inclusion, sustainability and transparency in sports management.eng
dc.description.curricularareaAdministración.Sede Manizalesspa
dc.description.degreelevelMaestríaspa
dc.description.degreenameMagíster en Administraciónspa
dc.description.researchareaResponsabilidad Social Empresarialspa
dc.format.extent123 páginasspa
dc.format.mimetypeapplication/pdfspa
dc.identifier.instnameUniversidad Nacional de Colombiaspa
dc.identifier.reponameRepositorio Institucional Universidad Nacional de Colombiaspa
dc.identifier.repourlhttps://repositorio.unal.edu.co/spa
dc.identifier.urihttps://repositorio.unal.edu.co/handle/unal/88170
dc.language.isospaspa
dc.publisherUniversidad Nacional de Colombiaspa
dc.publisher.branchUniversidad Nacional de Colombia - Sede Manizalesspa
dc.publisher.facultyFacultad de Administraciónspa
dc.publisher.placeManizales, Colombiaspa
dc.publisher.programManizales - Administración - Maestría en Administraciónspa
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.licenseAtribución-NoComercial 4.0 Internacionalspa
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/spa
dc.subject.ddc650 - Gerencia y servicios auxiliares::658 - Gerencia generalspa
dc.subject.ddc170 - Ética (Filosofía moral)::177 - Ética de las relaciones socialesspa
dc.subject.ddc170 - Ética (Filosofía moral)::175 - Ética de la recreación, ocio, espectáculos públicos, comunicaciónspa
dc.subject.ddc300 - Ciencias sociales::306 - Cultura e institucionesspa
dc.subject.proposalResponsabilidad social empresarialspa
dc.subject.proposalOrganizaciones sin ánimo de lucrospa
dc.subject.proposalStakeholdersspa
dc.subject.proposalLiga Caldense de Atletismospa
dc.subject.proposalCorporate social responsibilityeng
dc.subject.proposalNon-Profit organizationseng
dc.subject.unescoDeporte
dc.subject.unescoSport
dc.subject.unescoGestión
dc.subject.unescoManagement
dc.subject.unescoInclusión social
dc.subject.unescoSocial inclusion
dc.titleGestión de la responsabilidad social empresarial en las organizaciones deportivas sin ánimo de lucro : Un enfoque en la Liga Caldense de Atletismospa
dc.title.translatedCorporate social responsibility management in non-profit sports organizations : A focus on the Liga Caldense de Atletismoeng
dc.typeTrabajo de grado - Maestríaspa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdccspa
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aaspa
dc.type.contentTextspa
dc.type.driverinfo:eu-repo/semantics/masterThesisspa
dc.type.versioninfo:eu-repo/semantics/acceptedVersionspa
dcterms.audience.professionaldevelopmentAdministradoresspa
dcterms.audience.professionaldevelopmentEstudiantesspa
dcterms.audience.professionaldevelopmentGrupos comunitariosspa
dcterms.audience.professionaldevelopmentPúblico generalspa
dcterms.audience.professionaldevelopmentResponsables políticosspa
oaire.accessrightshttp://purl.org/coar/access_right/c_abf2spa

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