Comercio colaborativo como alternativa de competitividad en empresas de la cadena de valor metalmecánica de Sogamoso
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Fernández Rosas, Maria del Pilar
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En este artículo se presenta el modelo de negocio del Comercio Colaborativo (c-commerce) el cual permite la integración entre las empresas y sus socios estratégicos de negocio a través de las tecnologías de información con el fin de generar competitividad en el sector metalmecánico que actualmente está en crisis debido a la fuerte competencia internacional. El c-commerce en este estudio se enfoca en la Cadena de Abastecimiento, ya que ofrece mayores beneficios entre proveedores, procesos y clientes. Se toma el caso de las empresas ubicadas en el Parque Industrial de Sogamoso en donde se presenta una fuerte concentración de industrias del sector que generan empleo en la región y a las cuales se ha aplicado un instrumento de medición con el fin de caracterizar a la industria y concluir sobre la necesidad de aplicar un modelo de c-commerce para enfrentar de manera satisfactoria la crisis y lograr competitividad.
Abstract. This paper presents the Collaborative Commerce business model (c-commerce) which allows the integration of strategic business partners throughout information technologies in order to generate competitiveness in the metal-mechanic business which is currently facing a serious crisis due to international competition. There are different ways of implementing c-commerce in the organizations, but this study focuses in the Supply Chain; which offers more benefits between suppliers, processes and customers. This paper analyzes the businesses located around Sogamoso’s Industrial Park, where there are several industries that provide an important source of employment in the region. A measure instrument has been applied to such companies through an inquiry with the purpose of characterizing the industry and to find out the necessity tools and requirements to apply the c-commerce model to allow them to face the market requirements in a more competitive way; supported on improvements in costs, operation time, and partner relationships.
Abstract. This paper presents the Collaborative Commerce business model (c-commerce) which allows the integration of strategic business partners throughout information technologies in order to generate competitiveness in the metal-mechanic business which is currently facing a serious crisis due to international competition. There are different ways of implementing c-commerce in the organizations, but this study focuses in the Supply Chain; which offers more benefits between suppliers, processes and customers. This paper analyzes the businesses located around Sogamoso’s Industrial Park, where there are several industries that provide an important source of employment in the region. A measure instrument has been applied to such companies through an inquiry with the purpose of characterizing the industry and to find out the necessity tools and requirements to apply the c-commerce model to allow them to face the market requirements in a more competitive way; supported on improvements in costs, operation time, and partner relationships.