Propuesta de estrategias de mercadeo y difusión de recursos bibliográficos digitales para docentes de la Universidad Nacional de Colombia Sede Palmira
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El documento presenta el diseño de una propuesta de mercadeo y difusión de recursos bibliográficos digitales para ser dirigida a los profesores de la Universidad Nacional de Colombia, Sede Palmira, la cual pretende identificar las necesidades y hábitos de consulta bibliográfica de usuarios docentes. Para la realización de la presente propuesta se ha elaborado un marco teórico, donde se han referenciado autores reconocidos a nivel nacional e internacional, que han realizado y publicado planes de mercadeo en bibliotecas universitarias, proponiendo estrategias y tácticas diseñadas desde las necesidades de los usuarios. Se utilizó tanto el método cuantitativo como cualitativo, considerando importante la combinación de los métodos para conocer las causas del bajo uso de los recursos bibliográficos digitales de la biblioteca por parte de los docentes y así mismo a través de la propuesta de estrategias lograr que esta tipología de usuarios utilicen frecuentemente en su vida académica e investigativa los recursos y servicios bibliográficos en este tipo de formato que ofrece la biblioteca de la Universidad Nacional de Colombia – Sede Palmira.
//Abstract: The document shows a proposal design for marketing and dissemination of bibliographic resources, especially electronic or digital to be addressed to professors of the National University of Colombia Palmira venue, which its aims is identify the needs and habits of bibliographic queries of teaching users. For realization of the present proposal a theoretical framework has been elaborated, where the recognized authors national and international have been referenced, who have made and published marketing plans in university libraries, proposing strategies and tactics designed by the needs of users. The quantitative and qualitative method were used, considering the combination of methods to know the causes of low use of the digital bibliographic resources of the library by professors and also through strategies's proposal achieve that this kind of users frequently use the bibliographic resources and services in their academic and research environment
//Abstract: The document shows a proposal design for marketing and dissemination of bibliographic resources, especially electronic or digital to be addressed to professors of the National University of Colombia Palmira venue, which its aims is identify the needs and habits of bibliographic queries of teaching users. For realization of the present proposal a theoretical framework has been elaborated, where the recognized authors national and international have been referenced, who have made and published marketing plans in university libraries, proposing strategies and tactics designed by the needs of users. The quantitative and qualitative method were used, considering the combination of methods to know the causes of low use of the digital bibliographic resources of the library by professors and also through strategies's proposal achieve that this kind of users frequently use the bibliographic resources and services in their academic and research environment