Análisis del valor percibido de los usuarios del servicio de energía eléctrica del mercado no regulado en empresas de la ciudad de Bogotá D.C.

Abstract

El propósito de esta investigación fue analizar los componentes del valor percibido en los usuarios del servicio de energía eléctrica del mercado no regulado de la ciudad de Bogotá Colombia, a través de la exploración, descripción y análisis orientado a los elementos que generan valor para el usuario del servicio, con base en las teorías de diferentes autores que plantean dimensiones de la variable en estudio. Esta investigación tuvo un enfoque cualitativo, de carácter inductivo, donde se emplearon 2 instrumentos de medición que fueron: entrevista a profundidad a cargos directivos o gerenciales de diferentes organizaciones de gran consumo de energía y cuestionarios de valoración por jueces a expertos del sector energético, específicamente en la venta de energía a través de comercializadoras. (Texto tomado de la fuente)

The purpose of this research was to analyze the components of the perceived value in the users of the electric power service of the unregulated market of the city of Bogotá Colombia, through the exploration, description and analysis oriented to the elements that generate value for the user. of the service, based on the theories of different authors who propose dimensions of the variable under study. This research had a qualitative approach, of an inductive nature, where 2 measurement instruments were used, which were: in-depth interview with executive or managerial positions of different organizations with large energy consumption and evaluation questionnaires by judges to experts from the energy sector, specifically in the sale of energy through distributors. The information processing was carried out in the Atlas Ti software until the category saturation point was reached, where the networks and correlation of each code that emerged were analyzed, the results show the main relationships between codes and categories that represent the perceived value for the users of the energy service, in this way the variable is integrated and described for this research, the analysis of the variable was also carried out based on the results of the categories per hermeneutic unit, so that in the chapter discussion, the literature is contrasted with the findings and assessment of the judges.