Propuesta para la alineación de la oferta y la demanda en una empresa de la industria de la moda localizada en Bogotá D.C.

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dc.contributor.advisorRojas Amaya, José Stalin
dc.contributor.authorSarmiento Barrera, Kevin Andrés
dc.date.accessioned2022-08-23T13:36:02Z
dc.date.available2022-08-23T13:36:02Z
dc.date.issued2022-03-31
dc.descriptionilustraciones, graficasspa
dc.description.abstractEn este trabajo se presenta una propuesta para la alineación de la oferta y la demanda en una empresa de la industria de la moda localizada en Bogotá D.C., Colombia. Se identifican los factores de variabilidad, visibilidad y velocidad como aquellos que determinan la alineación de la oferta y la demanda en la industria de la moda desde el punto de vista de la gestión de la cadena de suministros; igualmente, se determina que el inventario mantenido por la organización estudiada es hasta 4.5 veces mayor que sus ventas, mostrando un bajo grado de alineación entre la oferta y la demanda; se caracteriza, evalúa y reformula la estrategia de cadena de suministros de la organización con el fin de mejorar la alineación de la oferta y la demanda a la luz de los factores identificados como determinantes. Finalmente, se llega a la conclusión de que la alineación de la oferta y la demanda en empresas de moda requiere de un enfoque estratégico en la gestión de la cadena de suministros, que debe estar totalmente alineada con el marco estratégico de la organización. (Texto tomado de la fuente)spa
dc.description.abstractThis research presents a proposal for the alignment of supply and demand in a fashion industry company located in Bogotá D.C, Colombia. The variability, visibility and velocity are identified as those factors that determine the alignment of supply and demand in the fashion industry from the point of view of supply chain management; likewise, it is stablished that the inventory maintained by the organization studied in this research is up to 4.5 times greater than its sales, showing a low degree of alignment between supply and demand; the organization's supply chain strategy is captured, evaluated and reformulated in order to improve the alignment of supply and demand based on the determining factors. Finally, it is concluded that the alignment of supply and demand in fashion companies requires a strategic approach in supply chain management, which must resonate with the strategic framework of the organization.eng
dc.description.degreelevelMaestríaspa
dc.description.degreenameMagíster en Administraciónspa
dc.description.researchareaGestión de Operaciones e Innovación Tecnológicaspa
dc.format.extentx, 115 páginasspa
dc.format.mimetypeapplication/pdfspa
dc.identifier.instnameUniversidad Nacional de Colombiaspa
dc.identifier.reponameRepositorio Institucional Universidad Nacional de Colombiaspa
dc.identifier.repourlhttps://repositorio.unal.edu.co/spa
dc.identifier.urihttps://repositorio.unal.edu.co/handle/unal/82009
dc.language.isospaspa
dc.publisherUniversidad Nacional de Colombiaspa
dc.publisher.branchUniversidad Nacional de Colombia - Sede Bogotáspa
dc.publisher.departmentEscuela de Administración y Contaduría Públicaspa
dc.publisher.facultyFacultad de Ciencias Económicasspa
dc.publisher.placeBogotá, Colombiaspa
dc.publisher.programBogotá - Ciencias Económicas - Maestría en Administraciónspa
dc.relation.indexedRedColspa
dc.relation.indexedLaReferenciaspa
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.licenseAtribución-NoComercial-SinDerivadas 4.0 Internacionalspa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/spa
dc.subject.ddc330 - Economía::338 - Producciónspa
dc.subject.proposalAlineación de la oferta y la demandaspa
dc.subject.proposalVariabilidadspa
dc.subject.proposalVisibilidadspa
dc.subject.proposalVelocidadspa
dc.subject.proposalGestión de la cadena de suministrosspa
dc.subject.proposalEstrategia de cadena de suministrosspa
dc.subject.proposalIndustria de la modaspa
dc.subject.proposalAlignment of supply and demandeng
dc.subject.proposalVariabilityeng
dc.subject.proposalVisibilityeng
dc.subject.proposalVelocityeng
dc.subject.proposalSupply chain managementeng
dc.subject.proposalSupply chain strategyeng
dc.subject.proposalFashion industryeng
dc.subject.unescoOferta y demandaspa
dc.subject.unescoIndustria textilspa
dc.subject.unescoSupply and demandeng
dc.subject.unescoTextile industryeng
dc.titlePropuesta para la alineación de la oferta y la demanda en una empresa de la industria de la moda localizada en Bogotá D.C.spa
dc.title.translatedAligning supply and demand in a fashion industry company located in Bogotá D.C.eng
dc.typeTrabajo de grado - Maestríaspa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdccspa
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aaspa
dc.type.contentTextspa
dc.type.driverinfo:eu-repo/semantics/masterThesisspa
dc.type.redcolhttp://purl.org/redcol/resource_type/TMspa
dc.type.versioninfo:eu-repo/semantics/acceptedVersionspa
dcterms.audience.professionaldevelopmentEstudiantesspa
dcterms.audience.professionaldevelopmentInvestigadoresspa
dcterms.audience.professionaldevelopmentMaestrosspa
dcterms.audience.professionaldevelopmentPúblico generalspa
oaire.accessrightshttp://purl.org/coar/access_right/c_abf2spa

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