Modelo de antecedentes y consecuencias del Actor Engagement en Instituciones de Educación Superior
dc.contributor.advisor | Oliva Duque, Edison Jair | |
dc.contributor.advisor | Vieira Salazar, Jaime Andrés | |
dc.contributor.author | Barrera Rodríguez, Ana María | |
dc.contributor.researchgroup | Griego (Grupo Investigación en Gestión y Organizaciones) | spa |
dc.date.accessioned | 2025-05-29T13:57:30Z | |
dc.date.available | 2025-05-29T13:57:30Z | |
dc.date.issued | 2024 | |
dc.description | graficas, ilustraciones, tablas | spa |
dc.description.abstract | La presente tesis doctoral propone y valida un modelo de antecedentes y consecuencias del Actor Engagement en Instituciones de Educación Superior. Para esto se llevó a cabo una revisión de la literatura en la que se identificaron el origen, las definiciones y la evolución teórica del concepto. De igual forma se establecieron sus posibles antecedentes y consecuencias. Se procedió a definir como antecedente la variable Calidad de la Relación y a la Lealtad como variable consecuencia del Actor Engagement. La metodología que se aplicó en la investigación se divide en tres etapas. En la primera, se utilizó el análisis factorial exploratorio que buscaba identificar las dimensiones y la estructura preliminar de los constructos para los tres instrumentos. En la segunda, se aplicó el análisis factorial confirmatorio usando la técnica de Partial Least Squares Structural Equation Modeling (PLS-SEM) para evaluar la validez y confiabilidad de los factores. Por último, se aplicó la técnica PLS-SEM para validar el modelo estructural y su capacidad predictiva. Adicionalmente, se implementó una metodología innovadora de ponderación basada en la percepción de cada actor sobre la importancia de sus relaciones con otros actores. Los datos fueron recolectados a través de tres cuestionarios aplicados a un total de 779 participantes, que incluían estudiantes, profesores y personal administrativo de IES ubicadas en el eje cafetero. Los resultados obtenidos resaltaron el papel fundamental de la Calidad de la Relación en el desarrollo del Actor Engagement y su influencia directa en la construcción de la Lealtad hacia la institución (Texto tomado de la fuente). | spa |
dc.description.abstract | This doctoral thesis proposes and validates a model of the antecedents and consequences of Actor Engagement in higher education institutions. For this, a literature review identified the concept's origin, definitions, and theoretical evolution. Likewise, it’s possible antecedents and consequences were determined. The Relationship Quality variable was defined as an antecedent and Loyalty as a consequence variable of Actor Engagement. The methodology that was applied in the research is divided into three stages. In the first, exploratory factor analysis was used to identify the dimensions and preliminary structure of the constructs for the three instruments. In the second, confirmatory factor analysis was applied using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique to evaluate the validity and reliability of the factors. Finally, the PLS-SEM technique validated the structural model and its predictive capacity. In addition, an innovative weighting methodology was implemented based on each actor's perception of the importance of their relationships with other actors. The data was collected through three questionnaires applied to 779 participants, including students, teachers, and administrative staff of IES located in the coffee region. The results obtained highlighted the fundamental role of Relationship Quality in the development of Actor Engagement and its direct influence on the construction of Loyalty towards the institution. | eng |
dc.description.curriculararea | Administración.Sede Manizales | spa |
dc.description.degreelevel | Doctorado | spa |
dc.description.degreename | Doctor en Administración | spa |
dc.description.researcharea | Marketing, Consumo y Sociedad | spa |
dc.format.extent | xviii, 403 páginas | spa |
dc.format.mimetype | application/pdf | spa |
dc.identifier.instname | Universidad Nacional de Colombia | spa |
dc.identifier.reponame | Repositorio Institucional Universidad Nacional de Colombia | spa |
dc.identifier.repourl | https://repositorio.unal.edu.co/ | spa |
dc.identifier.uri | https://repositorio.unal.edu.co/handle/unal/88194 | |
dc.language.iso | spa | spa |
dc.publisher | Universidad Nacional de Colombia | spa |
dc.publisher.branch | Universidad Nacional de Colombia - Sede Manizales | spa |
dc.publisher.faculty | Facultad de Administración | spa |
dc.publisher.place | Manizales, Colombia | spa |
dc.publisher.program | Manizales - Administración - Doctorado en Administración | spa |
dc.relation.references | Aaker, J., Fournier, S., & Brasel, S. A. (2004). When Good Brands Do Bad. In JOURNAL OF CONSUMER RESEARCH, Inc. • (Vol. 31). http://jcr.oxfordjournals.org/ | spa |
dc.relation.references | Aaker, J. L. (1997). Dimensions of Brand Personality. In Source: Journal of Marketing Research (Vol. 34, Issue 3) | spa |
dc.relation.references | Abror, A., Patrisia, D., Syahrizal, S., Sarianti, R., & Dastgir, S. (2020). Self-efficacy, employee engagement, remuneration and employee loyalty in higher education: The role of satisfaction and Ocb. International Journal of Advanced Science and Technology, 29(3), 5456–5470. | spa |
dc.relation.references | Alcaide-Pulido, P., Alves, H., & Gutiérrez-Villar, B. (2017). Development of a model to analyze HEI image: a case based on a private and a public university. Journal of Marketing for Higher Education, 27(2), 162–187. https://doi.org/10.1080/08841241.2017.1388330 | spa |
dc.relation.references | Alexander, M., Jaakkola, E., & Hollebeek, L. D. (2018a). Beyond the dyadic: customer engagement in increasingly networked environments. Journal of Service Management, 29(3), 330–332. https://doi.org/10.1108/JOSM-05-2018-410 | spa |
dc.relation.references | Alexander, M., Jaakkola, E., & Hollebeek, L. D. (2018b). Beyond the dyadic: customer engagement in increasingly networked environments. Journal of Service Management, 29(3), 330–332. https://doi.org/10.1108/JOSM-05-2018-410 | spa |
dc.relation.references | Alexander, M., Jaakkola, E., & Hollebeek, L. D. (2018c). Zooming out: actor engagement beyond the dyadic. Journal of Service Management, 29(3), 333–351. https://doi.org/10.1108/JOSM-08-2016-0237 | spa |
dc.relation.references | Anabila, P., Kastner, A. N. A., Bulley, C. A., & Allan, M. M. (2020). Market orientation: a key to survival and competitive advantage in Ghana’s private universities. Journal of Marketing for Higher Education, 30(1), 125–144. https://doi.org/10.1080/08841241.2019.1693474 | spa |
dc.relation.references | Aria, M., & Cuccurullo, C. (2017). bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959–975. https://doi.org/10.1016/j.joi.2017.08.007 | spa |
dc.relation.references | Aristizábal, D., Lara, A. J., Payares, V., & Alzate, A. (2021). Bibliometric Analysis and Research Trends of a Journal: Magazine of Civil Engineering. Library Philosophy and Practice (e-Journal), 2021(5414). | spa |
dc.relation.references | Artanti, Y., Hartini, S., Widyastuti, & Untarini, N. (2020). Improving relationship quality: A relational model of internal marketing and commitment to customer service in higher education. Humanities and Social Sciences Reviews, 8(4), 55–68. https://doi.org/10.18510/hssr.2020.847 | spa |
dc.relation.references | Astin, A. W. (1999). Student Involvement: A Developmental Theory for Higher Education. Journal of College Student Development, 40(5), 518–529. | spa |
dc.relation.references | Athanasopoulou, P. (2009). Relationship quality: A critical literature review and research agenda. In European Journal of Marketing (Vol. 43, Issues 5–6). https://doi.org/10.1108/03090560910946945 | spa |
dc.relation.references | Axelson, R. D., & Flick, A. (2010). Defining Student Engagement. Change: The Magazine of Higher Learning, 43(1), 38–43. https://doi.org/10.1080/00091383.2011.533096 | spa |
dc.relation.references | Ayi Wong, D., Conduit, J., & Plewa, C. (2019a). Initiating actor engagement with novel products. Marketing Theory, 1–21. https://doi.org/10.1177/1470593119887474 | spa |
dc.relation.references | Azer, J., & Alexander, M. (2020). Direct and indirect negatively valenced engagement behavior. Journal of Services Marketing, 34(7), 967–981. https://doi.org/10.1108/JSM-08-2019-0296 | spa |
dc.relation.references | Bandara, S., Leckie, C., Lobo, A., & Hewege, C. (2017). Power and relationship quality in supply chains: The case of the Australian organic fruit and vegetable industry. Asia Pacific Journal of Marketing and Logistics, 29(3), 501–518. https://doi.org/10.1108/APJML-09-2016-0165 | spa |
dc.relation.references | Bandura, A. (1997). Self-efficacy: Toward a Unifying Theory of Behavioral Change. Psychological Review, 84(2), 191–215. | spa |
dc.relation.references | Bar-Ilan, J. (2008). Which h-index? - A comparison of WoS, Scopus and Google Scholar. Scientometrics, 74(2), 257–271. https://doi.org/10.1007/s11192-008-0216-y | spa |
dc.relation.references | Barrera Rodríguez, A. M., Duque Oliva, E. J., & Vieira Salazar, J. A. (2023). Actor engagement: origin, evolution and trends. Journal of Business & Industrial Marketing, 38(7). https://doi.org/10.1108/JBIM-11-2021-0512 | spa |
dc.relation.references | Barrera-Rodríguez, A. M., Vieira-Salazar, J. A., & Duque-Oliva, E. J. (2020). Las relaciones interespecíficas de las universidades con sus grupos de interés: metáfora biológica. Información Tecnológica, 31(4), 211–220. https://doi.org/10.4067/s0718- 07642020000400211 | spa |
dc.relation.references | Bastian, M., Heymann, S., & Jacomy, M. (2009). Gephi: An open source software for exploring and manipulating network. International AAAI Conference on Weblogs and Social Media, 361–362. | spa |
dc.relation.references | Berry, L. L. (1995). Relationship Marketing of Services: Growing Interest, Emerging Perspectives. Journal of the Academy of Marketing Science, 23(4), 236–245. https://doi.org/10.4135/9781452231310.n6 | spa |
dc.relation.references | Blasco-Arcas, L., Alexander, M., Sörhammar, D., Jonas, J. M., Raithel, S., & Chen, T. (2020). Organizing actor Engagement: A platform perspective. Journal of Business Research, 118(November 2018), 74–85. https://doi.org/10.1016/j.jbusres.2020.06.050 | spa |
dc.relation.references | Bloemer, J., & De Ruyter, K. (1998). On the relationship between store image, store satisfaction and store loyalty. European Journal of Marketing, 32(5/6), 499–513. https://doi.org/10.1108/03090569810216118 | spa |
dc.relation.references | Bloemer, J., & Kasper, H. D. P. (1995). The complex relationship between consumer satisfaction and brand loyalty. Journal of Economic Psychology, 16, 311–329 | spa |
dc.relation.references | Blondel, V. D., Guillaume, J. L., Lambiotte, R., & Lefebvre, E. (2008). Fast unfolding of communities in large networks. Journal of Statistical Mechanics: Theory and Experiment, 10. https://doi.org/10.1088/1742-5468/2008/10/P10008 | spa |
dc.relation.references | Bond, M., Zawacki-Richter, O., & Nichols, M. (2019). Revisiting five decades of educational technology research: A content and authorship analysis of the British Journal of Educational Technology. British Journal of Educational Technology, 50(1), 12–63. https://doi.org/10.1111/bjet.12730 | spa |
dc.relation.references | Borgatti, S. P., Mehra, A., Brass, D. J., & Labianca, G. (2009). Network analysis in the social sciences. Science, 323(5916), 892–895. https://doi.org/10.1126/science.1165821 | spa |
dc.relation.references | Borja-Gil, J., Castellanos Verdugo, M., & Oviedo-García, M. Á. (2024). Engagement and commitment in higher education: Looking at the role of identification and perception of performance. European Journal of Education, 59(2). https://doi.org/10.1111/ejed.12642 | spa |
dc.relation.references | Bowden, J. (2009). The process of customer engagement: A conceptual framework. Journal of Marketing Theory and Practice, 17(1), 63–74. https://doi.org/10.2753/MTP1069-6679170105 | spa |
dc.relation.references | Bowen, J. T., & Chen, S.-L. (2001). The relationship between customer loyalty and customer satisfaction. International Journal of Contemporary Hospitality Management, 13(5), 213–217. https://doi.org/10.1108/09596110110395893 | spa |
dc.relation.references | Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? Journal of Marketing, 73, 1547–7185. https://doi.org/DOI 10.1509/JMKG.73.3.52 | spa |
dc.relation.references | Breidbach, C. F., & Brodie, R. J. (2017a). Engagement platforms in the sharing economy: Conceptual foundations and research directions. Journal of Service Theory and Practice, 27(4), 761–777. https://doi.org/10.1108/JSTP-04-2016-0071 | spa |
dc.relation.references | Brodie, R. J., Fehrer, J. A., Jaakkola, E., & Conduit, J. (2019a). Actor Engagement in Networks: Defining the Conceptual Domain. Journal of Service Research, 22(2), 173–188. https://doi.org/10.1177/1094670519827385 | spa |
dc.relation.references | Brodie, R. J., Hollebeek, L. D., Juric, B., & Ilic, A. (2011a). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14(3), 252–271. https://doi.org/10.1177/1094670511411703 | spa |
dc.relation.references | Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. D. (2013a). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105–114. https://doi.org/10.1016/j.jbusres.2011.07.029 | spa |
dc.relation.references | Brun, I., Rajaobelina, L., & Line, R. (2014). Online relationship quality: Scale development and initial testing. International Journal of Bank Marketing, 32(1), 5–27. https://doi.org/10.1108/IJBM-02-2013-0022 | spa |
dc.relation.references | Buitrago, S., Duque, P. L., & Robledo, S. (2020). Corporate Branding: A bibliographic review. Económicas CUC, 41(1), 143. | spa |
dc.relation.references | Bunce, L., Baird, A., & Jones, S. E. (2017). The student-as-consumer approach in higher education and its effects on academic performance. Studies in Higher Education, 42(11), 1958–1978. https://doi.org/10.1080/03075079.2015.1127908 | spa |
dc.relation.references | Busalim, A. H., Che Hussin, A. R., & Iahad, N. A. (2019). Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), 0–0. https://doi.org/10.4067/s0718-18762019000200102 | spa |
dc.relation.references | Buser, M., Woratschek, H., & Schönberner, J. (2020). ‘Going the extra mile’ in resource integration: evolving a concept of sport sponsorship as an engagement platform. European Sport Management Quarterly, 0(0), 1–21. https://doi.org/10.1080/16184742.2020.1820061 | spa |
dc.relation.references | Caceres, R. C., & Paparoidamis, N. G. (2007). Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty. European Journal of Marketing, 41(7–8), 836–867. https://doi.org/10.1108/03090560710752429 | spa |
dc.relation.references | Cachón Rodríguez, G., Prado Román, C., & Zúñiga-Vicente, J. Á. (2019a). The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates? European Research on Management and Business Economics, 25(3), 122–128. https://doi.org/10.1016/j.iedeen.2019.04.005 | spa |
dc.relation.references | Calvo-Porral, C., Lévy-Mangin, J. P., & Novo-Corti, I. (2013). Perceived quality in higher education: An empirical study. Marketing Intelligence and Planning, 31(6), 601–619. https://doi.org/10.1108/MIP-11-2012-0136 | spa |
dc.relation.references | Cannon, J. P., & Perreault, W. D. (1999). Buyer-Seller Relationships in Business Markets. Source: Journal of Marketing Research, 36(4), 439–460. | spa |
dc.relation.references | Carroll, B. A., & Ahuvia, A. C. (2006). Some antecedents and outcomes of brand love. Marketing Letters, 17(2), 79–89. https://doi.org/10.1007/s11002-006-4219-2 | spa |
dc.relation.references | Caruana, A. (2002). Service loyalty: The effects of service quality and the mediating role of customer satisfaction. European Journal of Marketing, 36(7–8), 811–828. https://doi.org/10.1108/03090560210430818 | spa |
dc.relation.references | Casanoves Boix, J., Küster Boluda, I., & Vila López, N. (2018). ¿Por qué las instituciones de educación superior deben apostar por la marca? Revista de Investigación Educativa, 37(1), 111–127. https://doi.org/10.6018/rie.37.1.291191 | spa |
dc.relation.references | Casanoves Boix, J., Küster Boluda, I., & Vila López, N. (2019). Perceived quality as a key to building educational brand through university lecturers. UCJC Business and Society Review, 16(1), 60–99. https://doi.org/10.3232/UBR.2019.V16.N1.03 | spa |
dc.relation.references | Čater, T., & Čater, B. (2010). Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships. Industrial Marketing Management, 39(8), 1321–1333. https://doi.org/10.1016/j.indmarman.2010.02.006 | spa |
dc.relation.references | Centro de Estudios de Investigaciones Socioeconómicas de la Cámara de Comercio de Pereira. (2019). Estudio de Educación Superior en Pereira. | spa |
dc.relation.references | Cevallos, A. J., Duque-Oliva, E., & Idrovo, M. (2018a). Propiedades psicométricas de una escala de comportamiento innovador en Ecuador. Revista ESPACIOS, 39(26). | spa |
dc.relation.references | Chandler, J. D., & Lusch, R. F. (2014a). Service Systems: A Broadened Framework and Research Agenda on Value Propositions, Engagement, and Service Experience. Journal of Service Research, 18(1), 6–22. https://doi.org/10.1177/1094670514537709 | spa |
dc.relation.references | Chandler, J. D., & Vargo, S. L. (2011). Contextualization and value-in-context: How context frames exchange. Marketing Theory, 11(1), 35–49. https://doi.org/10.1177/1470593110393713 | spa |
dc.relation.references | Chandrashekaran, Murali., Rotte, Kristin., Tax, S. Stephen., & Grewal, Rajdeep. (2007). Satisfaction Strength and Customer Loyalty. Journal of Marketing Research, XLIV, 153–163. | spa |
dc.relation.references | Chang, C. W., Huang, H. C., Wang, S. J., & Lee, H. (2019). Relational bonds, customer engagement, and service quality. Service Industries Journal, 0(0), 1–25. https://doi.org/10.1080/02642069.2019.1611784 | spa |
dc.relation.references | Chang, P. L., & Chieng, M. H. (2006). Building consumer-brand relationship: A cross- cultural experiential view. Psychology and Marketing, 23(11), 927–959. https://doi.org/10.1002/mar.20140 | spa |
dc.relation.references | Chaudhuri, A., & Holbrook, M. B. (2001). The Role of Brand Loyalty / 81 The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65, 81–93. https://doi.org/DOI 10.1509/JMKG.65.2.81.18255 | spa |
dc.relation.references | Chen, J. S., & Gursoy, D. (2001). An investigation of tourists’ destination loyalty and preferences. International Journal of Contemporary Hospitality Management, 13(2), 78–95. http://www.emerald-library.com/ft | spa |
dc.relation.references | Chen, Y. C. (2013). A Study of the Interrelationships Among Service Recovery, Relationship Quality, and Brand Image in Higher Education Industries. Asia-Pacific Education Researcher, 24(1), 81–89. https://doi.org/10.1007/s40299-013-0160-3 | spa |
dc.relation.references | Cheslock, J. J., & Hughes, R. P. (2011). Differences Across States in Higher Education Finance Policy. Journal of Education Finance, 36(4), 369–393. | spa |
dc.relation.references | Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624–636. https://doi.org/10.1016/j.tourman.2007.06.007 | spa |
dc.relation.references | Chicaíza-Becerra, L. A., Riaño Casallas, M. I., Rojas-Berrio, S. P., & Garzón Santos, C. (2017). Revisión Sistemática de Literatura en Administración. Documentos FCE-CID, 29, 1–19. http://www.fce.unal.edu.co/publicaciones/index.php?option=com_content&view=artic le&id=403%3A29-revision-sistematica-de-la-literatura-en- administracion&catid=41%3Adocumentos-eaecp-fce-cid&Itemid=55 | spa |
dc.relation.references | Chou, H. H., Huang, C. C., & Tu, P. Y. (2023). Towards becoming a service-dominant enterprise: an actor engagement perspective. Service Business, 17(2), 607–632. https://doi.org/10.1007/s11628-023-00532-0 | spa |
dc.relation.references | Chu, Z., & Wang, Q. (2012). Driver of relationship quality in logistics outsourcing in China. Journal of Supply Chain Management, 48(3), 78–96. | spa |
dc.relation.references | Chung, K. H., & Shin, J. I. (2010). The antecedents and consequents of relationship quality in internet shopping. Asia Pacific Journal of Marketing and Logistics, 22(4), 473–491. https://doi.org/10.1108/13555851011090510 | spa |
dc.relation.references | Churchill, G. A. (1979). A Paradigm for Developing Better Measures of Marketing Constructs. Journal of Marketing Research, 16(1), 64. https://doi.org/10.2307/3150876 | spa |
dc.relation.references | Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55(Volume 55, 2004), 591–621. https://doi.org/10.1146/ANNUREV.PSYCH.55.090902.142015/CITE/REFWORKS | spa |
dc.relation.references | Claffey, E., & Brady, M. (2019). An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities. Journal of Marketing Management, 00(00), 1–33. https://doi.org/10.1080/0267257X.2019.1601125 | spa |
dc.relation.references | Clark, M., Fine, M. B., & Scheuer, C. L. (2017). Relationship quality in higher education marketing: the role of social media engagement. Journal of Marketing for Higher Education, 27(1), 40–58. https://doi.org/10.1080/08841241.2016.1269036 | spa |
dc.relation.references | Clarkson, M. E. (1995). a Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance. Academy of Management Review, 20(1), 92–117. https://doi.org/10.5465/amr.1995.9503271994 | spa |
dc.relation.references | Cohen, J. (2013). Statistical Power Analysis for the Behavioral Sciences Second Edition (Routledge, Ed.). | spa |
dc.relation.references | Copeland, M. T. (1923). Relation of consumers’ buying habits to marketing methods. Harvard Business Review, 1, 282–289. | spa |
dc.relation.references | Creswell, J. W. (2014a). Research design : qualitative, quantitative, and mixed methods approaches (I. SAGE Publications, Ed.; 4th ed). | spa |
dc.relation.references | Creswell, J. W. (2014b). Research design : qualitative, quantitative, and mixed methods approaches (I. SAGE Publications, Ed.; 4th ed). | spa |
dc.relation.references | Cronbach, L. J. (1951). Coefficient Alpha and the Internal Structure of Tests*. PSYCHOMETRIKA, 16(3), 297–334. | spa |
dc.relation.references | Cronin, J. J., Brady, M. K., Tomas, G., & Hult, M. (2000). Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments. Journal of Retailing, 76(2), 193–218 | spa |
dc.relation.references | Crosby, L. A., Evans, K. R., & Cowles, D. (1990a). 10.2307@1251817.Pdf. Journal of Marketing, 54(3), 68–81. | spa |
dc.relation.references | Crosby, L. A., Evans, K. R., & Cowles, D. (1990b). Relationship Quality in Services Selling: An Interpersonal Influence Perspective. Journal of Marketing, 54(3), 68–81. | spa |
dc.relation.references | Dahl, K. K. B. (2015). Informal, moralistic health education in Kenyan teacher education and how it influences the professional identity of student-teachers. Research in Comparative and International Education, 10(2), 167–184. https://doi.org/10.1177/1745499915571705 | spa |
dc.relation.references | Darawong, C., & Sandmaung, M. (2019). Service quality enhancing student satisfaction in international programs of higher education institutions: a local student perspective. Journal of Marketing for Higher Education, 29(2), 268–283. https://doi.org/10.1080/08841241.2019.1647483 | spa |
dc.relation.references | Day, G. S. (1969). A Two-Dimensional Concept Of Brand Loyalty. Journal of Advertising Research, 9(3), 29–35. | spa |
dc.relation.references | de Cannière, M. H., de Pelsmacker, P., & Geuens, M. (2010). Relationship quality and purchase intention and behavior: The moderating impact of relationship strength. Journal of Business and Psychology, 25(1), 87–98. https://doi.org/10.1007/s10869- 009-9127-z | spa |
dc.relation.references | De Ruyter, K., Moorman, L., & Lemmink, J. (2001). Antecedents of Commitment and Trust in Customer–Supplier Relationships in High Technology Markets. Industrial Marketing Management, 30, 271–286. | spa |
dc.relation.references | De Wulf, K., Odekerken-Schröder, G., & Iacobucci, D. (2001). Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration. Journal of Marketing, 65, 33–50. | spa |
dc.relation.references | Demiroz, F., & Haase, T. W. (2019). The concept of resilience: a bibliometric analysis of the emergency and disaster management literature. Local Government Studies, 45(3), 308–327. https://doi.org/10.1080/03003930.2018.1541796 | spa |
dc.relation.references | Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2016). Capturing consumer engagement: duality, dimensionality and measurement. Journal of Marketing Management, 32(5–6), 399–426. https://doi.org/10.1080/0267257X.2015.1130738 | spa |
dc.relation.references | Diaz Rodríguez, M., González Ariza, Á. L., Henao Pérez, A., & Díaz Mora, M. E. (2013). Introducción al Análisis Estadístico Multivariado Aplicado (Editorial). | spa |
dc.relation.references | Dick, A. S., & Basu, K. (1994). Customer Loyalty: Toward an Integrated Conceptual Framework. | spa |
dc.relation.references | Dijkstra, T. K., & Henseler, J. (2015). Consistent partial least squares path modeling. MIS Quarterly: Management Information Systems, 39(2), 297–316. https://doi.org/10.25300/MISQ/2015/39.2.02 | spa |
dc.relation.references | Din, Y., Yan, E., Frazho, A., & Caverlee, J. (2009). PageRank for Ranking Authors in Co- citation Networks. Journal of the American Society for Information Science and Technology, 60(11), 1852–1863. https://doi.org/10.1002/asi.21171 | spa |
dc.relation.references | Dollinger, M., Lodge, J., & Coates, H. (2018). Co-creation in higher education: towards a conceptual model. Journal of Marketing for Higher Education, 28(2), 210–231. https://doi.org/10.1080/08841241.2018.1466756 | spa |
dc.relation.references | Doney, P. M., & Cannon, J. P. (1997). An Examination of the Nature of Trust in Buyer- Seller Relationships. Source: Journal of Marketing, 61(2), 35–51. | spa |
dc.relation.references | Dorotic, M., Bijmolt, T. H. A., & Verhoef, P. C. (2011). Loyalty Programmes: Current Knowledge and Research Directions*i jmr_314 1..21. https://doi.org/10.1111/(ISSN)1468-2370/homepage/teaching___ | spa |
dc.relation.references | Dorsch, M. J., Swanson, S. R., & Kelley, S. W. (1998). The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers. Journal of the Academy of Marketing Science, 26(2), 128–142. | spa |
dc.relation.references | Duque, P., & Cervantes-Cervantes, L.-S. (2019). Responsabilidad Social Universitaria : una revisión sistemática y análisis bibliométrico. Estudios Gerenciales, 35(153), 451–464. | spa |
dc.relation.references | Duque-Hurtado, P., Samboni-Rodriguez, V., Castro-Garcia, M., Montoya-Restrepo, L. A., & Montoya-Restrepo, I. A. (2020). Neuromarketing: Its current status and research perspectives. Estudios Gerenciales, 36(157), 525–539. https://doi.org/10.18046/j.estger.2020.157.3890 | spa |
dc.relation.references | Duque-Oliva, E. (2020). ¿ Qué es investigación, qué es un proyecto de investigación y cómo se desarrolla? | spa |
dc.relation.references | Duque-Oliva, E. J. (2005). Revisión del concepto de calidaddel servicio y sus modelos de medición. Innovar, Revista de Xiencias Administrativas y Sociales, 64–80. | spa |
dc.relation.references | Duque-Oliva, E. J., & Chaparro Pinzón, C. R. (2017). Medición De La Percepción De La Calidad Del Servicio De Educación Por Parte De Los Estudiantes De La Uptc Duitama. Criterio Libre, 10(16), 159. https://doi.org/10.18041/1900- 0642/criteriolibre.16.1168 | spa |
dc.relation.references | Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing Buyer-Seller Relationships. Journal of Marketing, 51, 11–27. | spa |
dc.relation.references | Echchakoui, S. (2020). Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. Journal of Marketing Analytics, 8(3), 165–184. https://doi.org/10.1057/s41270-020-00081-9 | spa |
dc.relation.references | Efron, Bradley., & Tibshirani, Robert. (1998). An introduction to the bootstrap. Chapman & Hall/CRC. | spa |
dc.relation.references | El Tiempo. (2016, August 3). El Eje Cafetero busca ser una región universitaria. El Tiempo. https://www.eltiempo.com/vida/educacion/el-eje-cafetero-busca-ser-una- region-universitaria-46667 | spa |
dc.relation.references | El-Tawy, N., & Abdel-Kader, M. (2022). Higher education challenges: accounting and finance academia in a research-led teaching universities. Journal of Financial Reporting and Accounting, 20(2), 279–296. https://doi.org/10.1108/JFRA-01-2020- 0007/FULL/XML | spa |
dc.relation.references | Eser, Z., & Brikan, I. (2004). Marketing Education in Turkey: A Comparative Study Between State and Private Universities. Journal of Teaching in International Business, 16(2), 75–101. https://doi.org/10.1300/J066v16n02 | spa |
dc.relation.references | Fehrer, J. A., Conduit, J., Plewa, C., Li, L. P., Jaakkola, E., & Alexander, M. (2020). Market shaping dynamics: interplay of actor engagement and institutional work. Journal of Business and Industrial Marketing, 35(9), 1425–1439. https://doi.org/10.1108/JBIM-03-2019-0131 | spa |
dc.relation.references | Fehrer, J. A., Woratschek, H., Germelmann, C. C., & Brodie, R. J. (2018a). Dynamics and drivers of customer engagement: within the dyad and beyond. Journal of Service Management, 29(3), 443–467. https://doi.org/10.1108/JOSM-08-2016-0236 | spa |
dc.relation.references | Fida, B. A., Ahmed, U., Al-Balushi, Y., & Singh, D. (2020a). Impact of Service Quality on Customer Loyalty and Customer Satisfaction in Islamic Banks in the Sultanate of Oman. SAGE Open, 10(2). https://doi.org/10.1177/2158244020919517 | spa |
dc.relation.references | Finsterwalder, J. (2018a). A 360-degree view of actor engagement in service co-creation. Journal of Retailing and Consumer Services, 40(July), 276–278. https://doi.org/10.1016/j.jretconser.2016.08.005 | spa |
dc.relation.references | Fleischman, D., Raciti, M., & Lawley, M. (2015). Degrees of co-creation: an exploratory study of perceptions of international students’ role in community engagement experiences. Journal of Marketing for Higher Education, 25(1), 85–103. https://doi.org/10.1080/08841241.2014.986254 | spa |
dc.relation.references | Ford, D. (1980). The development of buyer-seller relationships in industrial markets’. European Journal of Marketing, 14(5–6), 339–353. https://doi.org/10.1108/EUM0000000004910 | spa |
dc.relation.references | Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. In Source: Journal of Marketing Research (Vol. 18, Issue 1) | spa |
dc.relation.references | Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 24, 343–353. https://doi.org/DOI 10.1086/209515 | spa |
dc.relation.references | Franke, G., & Sarstedt, M. (2019). Heuristics versus statistics in discriminant validity testing: a comparison of four procedures. Internet Research, 29(3), 430–447. https://doi.org/10.1108/IntR-12-2017-0515 | spa |
dc.relation.references | Freeman, L. C. (1977). A Set of Measures of Centrality Based on Betweenness. Sociometry, 40(1), 35. https://doi.org/10.2307/3033543 | spa |
dc.relation.references | Fynes, B., De Búrca, S., & Voss, C. (2005). Supply chain relationship quality, the competitive environment and performance. International Journal of Production Research, 43(16), 3303–3320. https://doi.org/10.1080/00207540500095894 | spa |
dc.relation.references | Gaete Quezada, R. (2010). Responsabilidad Social Universitaria: Una nueva mirada a la relación de la universidad con la sociedad desde la perspectiva de las partes intersadas. Un estudio de caso. In Universidad de Valladolid. Universidad de Valladolid. | spa |
dc.relation.references | Gallarza, M. G., & Saura, I. G. (2006). Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students’ travel behaviour. Tourism Management, 27(3), 437–452. https://doi.org/10.1016/j.tourman.2004.12.002 | spa |
dc.relation.references | Ganesan, S. (1994). Determinants of Long-Term Orientation in Buyer-Seller Relationships. Source: Journal of Marketing, 58(2), 1–19. | spa |
dc.relation.references | Garbarino, E., & Johnson, M. S. (1999). The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships. In Source: Journal of Marketing (Vol. 63, Issue 2). | spa |
dc.relation.references | Garde Sánchez, R., Rodríguez Bolívar, M. P., & López-Hernández, A. M. (2013). Online disclosure of university social responsibility: A comparative study of public and private US universities. Environmental Education Research, 19(6), 709–746. https://doi.org/10.1080/13504622.2012.749976 | spa |
dc.relation.references | Giannopoulos, A., Piha, L., & Skourtis, G. (2021). Destination branding and co-creation: a service ecosystem perspective. Journal of Product and Brand Management, 30(1), 148–166. https://doi.org/10.1108/JPBM-08-2019-2504 | spa |
dc.relation.references | Giovanis, A., Athanasopoulou, P., & Tsoukatos, E. (2015). The role of service fairness in the service quality – relationship quality – customer loyalty chain: An empirical study. Journal of Service Theory and Practice, 25(6), 744–776. https://doi.org/10.1108/JSTP-11-2013-0263 | spa |
dc.relation.references | Gómez, M., Lopez, C., & Molina, A. (2019a). An integrated model of social media brand engagement. Computers in Human Behavior, 96(December 2018), 196–206. https://doi.org/10.1016/j.chb.2019.01.026 | spa |
dc.relation.references | Gómez, M., Lopez, C., & Molina, A. (2019b). An integrated model of social media brand engagement. Computers in Human Behavior, 96(December 2018), 196–206. https://doi.org/10.1016/j.chb.2019.01.026 | spa |
dc.relation.references | Granovetter, M. (1983). The Strength of Weak Ties: A Network Theory Revisited. Sociological Theory, 1, 201–233 | spa |
dc.relation.references | Grégoire, Y., Tripp, T. M., Legoux, R., Fisher, R., Joireman, J., Shaffer, M., Devezer, B., Bechwati, N., Bennett, R., & Sprott, D. (2009). When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance. Journal of Marketing, 73, 18–32 | spa |
dc.relation.references | Grillo, T. L. H., & Damacena, C. (2015). Student engagement: The role of social influence and locus of control. International Journal of Management in Education, 9(4), 466– 485. https://doi.org/10.1504/IJMIE.2015.072098 | spa |
dc.relation.references | Guilbault, M. (2016). Students as customers in higher education: reframing the debate. Journal of Marketing for Higher Education, 26(2), 132–142. https://doi.org/10.1080/08841241.2016.1245234 | spa |
dc.relation.references | Gursoy, D., Chen, J. S., & Chi, C. G. (2014). Theoretical examination of destination loyalty formation. International Journal of Contemporary Hospitality Management, 26(5), 809–827. https://doi.org/10.1108/IJCHM-12-2013-0539 | spa |
dc.relation.references | Hair, J., Anderson, R., Tatham, R., & Black, W. (1999). Análisis multivariante (Quinta ed.). Prentice Hall Iberia. | spa |
dc.relation.references | Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). MULTIVARIATE DATA ANALYSIS EIGHTH EDITION. www.cengage.com/highered | spa |
dc.relation.references | Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3), 414–433. https://doi.org/10.1007/s11747- 011-0261-6 | spa |
dc.relation.references | Hair, J. F., Tomas, G., Hult, M., Ringle, C. M., & Sarstedt, M. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A workbook. https://doi.org/10.1007/978-3-030 | spa |
dc.relation.references | Hair, J., Matthews, L., Matthews, R., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use “PLS-SEM or CB-SEM: updated guidelines on which method to use.” In Organizational Research Methods, MIS Quarterly, and International Journal (Vol. 1, Issue 2) | spa |
dc.relation.references | Hair, J., Risher, J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. In European Business Review (Vol. 31, Issue 1, pp. 2–24). Emerald Group Publishing Ltd. https://doi.org/10.1108/EBR-11-2018-0203 | spa |
dc.relation.references | Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and profitability: An empirical study. International Journal of Service Industry Management, 7(4), 27–42. https://doi.org/10.1108/09564239610129931 | spa |
dc.relation.references | Hamdan, A., Sarea, A., Khamis, R., & Anasweh, M. (2020). A causality analysis of the link between higher education and economic development: empirical evidence. Heliyon, 6(6), e04046. https://doi.org/10.1016/j.heliyon.2020.e04046 | spa |
dc.relation.references | Harris, L. C., & Goode, M. M. H. (2004). The four levels of loyalty and the pivotal role of trust: A study of online service dynamics. Journal of Retailing, 80(2), 139–158. https://doi.org/10.1016/j.jretai.2004.04.002 | spa |
dc.relation.references | Hasan, N., & Rahman, A. A. (2016). Exploring factors that influence customer engagement in value co-creation in higher education institutions using online platforms. Journal of Theoretical and Applied Information Technology, 90(2), 247– 260. | spa |
dc.relation.references | Heide, Jan. B. , & John, Geoge. (1990). Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships. Journal of Marketing Research, XXVII, 24–36. | spa |
dc.relation.references | Helme-Guizon, A., & Magnoni, F. (2019). Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty? Journal of Marketing Management, 35(7–8), 716–741. https://doi.org/10.1080/0267257X.2019.1599990 | spa |
dc.relation.references | Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. D. (2002). Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality. Journal of Service Research, 4(3), 230–247. https://doi.org/10.1177/1094670502004003006 | spa |
dc.relation.references | Hennig-Thurau, T., & Klee, A. (1997). The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development. Psychology and Marketing, 14(8), 737–764. https://doi.org/10.1002/(SICI)1520-6793(199712)14:8<737::AID-MAR2>3.0.CO;2-F | spa |
dc.relation.references | Hennig-Thurau, T., Langer, M. F., & Hansen, U. (2001). Modeling and Managing Student Loyalty: An Approach Based on the Concept of Relationship Quality. Journal of Service Research, 3(4), 331–344. https://doi.org/10.1177/109467050134006 | spa |
dc.relation.references | Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014- 0403-8 | spa |
dc.relation.references | Hollebeek, L. D. (2011a). Demystifying customer brand engagement: Exploring the loyalty nexus. Journal of Marketing Management, 27(7–8), 785–807. https://doi.org/10.1080/0267257X.2010.500132 | spa |
dc.relation.references | Hollebeek, L. D. (2011b). Exploring customer brand engagement. Journal of Strategic Marketing, 19(7), 555–573. https://doi.org/10.1080/0965254X.2011.599493 | spa |
dc.relation.references | Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014a). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149–165. https://doi.org/10.1016/j.intmar.2013.12.002 | spa |
dc.relation.references | Hollebeek, L. D., Kumar, V., & Srivastava, R. K. (2020). From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions. Journal of Service Research. https://doi.org/10.1177/1094670520977680 | spa |
dc.relation.references | Hollebeek, L. D., Sharma, T. G., Pandey, R., Sanyal, P., & Clark, M. K. (2021). Fifteen years of customer engagement research: a bibliometric and network analysis. Journal of Product and Brand Management, June. https://doi.org/10.1108/JPBM-01- 2021-3301 | spa |
dc.relation.references | Hollebeek, L. D., W. Andreassen, T., Smith, D. L. G., Grönquist, D., Karahasanovic, A., & Márquez, Á. (2018). Epilogue – service innovation actor engagement: an integrative model. Journal of Services Marketing, 32(1), 95–100. https://doi.org/10.1108/JSM- 11-2017-0390 | spa |
dc.relation.references | Huang, S., & Choi, H. S. C. (2019b). Developing and validating a multidimensional tourist engagement scale (TES). Service Industries Journal, 39(7–8), 469–497. https://doi.org/10.1080/02642069.2019.1576641 | spa |
dc.relation.references | Huntley, J. K. (2006). Conceptualization and measurement of relationship quality: Linking relationship quality to actual sales and recommendation intention. Industrial Marketing Management, 35(6), 703–714. https://doi.org/10.1016/j.indmarman.2005.05.011 | spa |
dc.relation.references | Islam, J. U., Hollebeek, L. D., Rahman, Z., Khan, I., & Rasool, A. (2019). Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences. Journal of Retailing and Consumer Services, 50(May), 277–285. https://doi.org/10.1016/j.jretconser.2019.05.018 | spa |
dc.relation.references | Itani, O. S., Kassar, A. N., & Loureiro, S. M. C. (2019a). Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness. International Journal of Hospitality Management, 80(January), 78–90. https://doi.org/10.1016/j.ijhm.2019.01.014 | spa |
dc.relation.references | Ivens, B. S., & Pardo, C. (2007). Are key account relationships different? Empirical results on supplier strategies and customer reactions. Industrial Marketing Management, 36(4), 470–482. https://doi.org/10.1016/j.indmarman.2005.12.007 | spa |
dc.relation.references | Izogo, E. E. (2016). Should relationship quality be measured as a disaggregated or a composite construct? Management Research Review, 39(1), 115–131. https://doi.org/10.1108/MRR-10-2014-0232 | spa |
dc.relation.references | J. Baker, J., Kearney, T., Laud, G., & Holmlund, M. (2021). Engaging users in the sharing economy: Individual and collective psychological ownership. Journal of Service Management, 32(4), 483–506. https://doi.org/https://doi.org/10.1108/JOSM-08-2020- 0300 | spa |
dc.relation.references | Jaakkola, E., & Aarikka-Stenroos, L. (2019). Customer referencing as business actor engagement behavior - Creating value in and beyond triadic settings. Industrial Marketing Management, 80(December 2016), 27–42. https://doi.org/10.1016/j.indmarman.2018.06.014 | spa |
dc.relation.references | Jaakkola, E., & Alexander, M. (2014a). The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective. Journal of Service Research, 17(3), 247–261. https://doi.org/10.1177/1094670514529187 | spa |
dc.relation.references | Jacoby, J., & Kyner, D. B. (1973). Brand Loyalty vs. Repeat Purchasing Behavior. Journal of Marketing Research, 10(1), 1. https://doi.org/10.2307/3149402 | spa |
dc.relation.references | Jap, S. D., Manolis, C., & Weitz, B. A. (1999). Relationship Quality and Buyer-Seller Interactions in Channels of Distribution. Journal of Business Research, 46(3), 303– 313. | spa |
dc.relation.references | Jiang, Z., Henneberg, S. C., & Naudé, P. (2011). Supplier relationship management in the construction industry: the effects of trust and dependence. Journal of Business & Industrial Marketing, 27(1), 3–15. https://doi.org/10.1108/08858621211188920 | spa |
dc.relation.references | Jiang, Z., Shiu, E., Henneberg, S., & Naude, P. (2016). Relationship Quality in Business to Business Relationships-Reviewing the Current Literatures and Proposing a New Measurement Model. Psychology and Marketing, 33(4), 297–313. https://doi.org/10.1002/mar.20876 | spa |
dc.relation.references | Johnson, M. D., Gustafsson, A., Andreassen, W., Lervik, L., & Cha, J. (2001). The evolution and future of national customer satisfaction index models. In Journal of Economic Psychology (Vol. 22). www.elsevier.com/locate/joep | spa |
dc.relation.references | Johnson, M. D., Herrmann, A., & Huber, F. (2006). The Evolution of Loyalty Intentions. Journal of Marketing, 70, 122–132. | spa |
dc.relation.references | Johnstone, D. B., & Marcucci, P. N. (2010). Financing higher education worldwide: Who pays? Who should pay? . Johns Hopkins University Press. | spa |
dc.relation.references | Jung, J. (2024). When massified higher education meets shrinking birth rates: the case of South Korea. Higher Education, 88, 2357–2373. https://doi.org/10.1007/s10734-024- 01220-2 | spa |
dc.relation.references | Kaiser, H. F. (1970). A Second Generation Little Jiffy. PSYCHOMETRIKA, 35(4), 401– 415. | spa |
dc.relation.references | Kandampully, J., Zhang, T. (Christina), & Bilgihan, A. (2015). Customer loyalty: A review and future directions with a special focus on the hospitality industry. International Journal of Contemporary Hospitality Management, 27(3), 379–414. https://doi.org/10.1108/IJCHM-03-2014-0151 | spa |
dc.relation.references | Kashif, M., & Cheewakrakokbit, P. (2018). Perceived service quality-loyalty path: A PAKSERV based investigation of international students enrolled in business schools in Thailand. Journal of Marketing for Higher Education, 28(1), 51–65. https://doi.org/10.1080/08841241.2017.1402113 | spa |
dc.relation.references | Katsifaraki, G. D., & Theodosiou, M. (2020). How different (dis)engagement behaviors affect performance within an e-market ecosystem: A longitudinal analysis. Journal of Business Research, 121(April), 578–591. https://doi.org/10.1016/j.jbusres.2020.04.061 | spa |
dc.relation.references | Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. In Source: Journal of Marketing (Vol. 57, Issue 1). | spa |
dc.relation.references | Kim, K., Park, J., & Kim, J. (2014). Consumer-brand relationship quality: When and how it helps brand extensions. Journal of Business Research, 67(4), 591–597. https://doi.org/10.1016/j.jbusres.2013.03.001 | spa |
dc.relation.references | Kleinaltenkamp, M., Karpen, I. O., Plewa, C., Jaakkola, E., & Conduit, J. (2019). Collective engagement in organizational settings. Industrial Marketing Management, 80, 11–23. https://doi.org/10.1016/j.indmarman.2019.02.009 | spa |
dc.relation.references | Koris, R., Örtenblad, A., Kerem, K., & Ojala, T. (2015). Student-customer orientation at a higher education institution: the perspective of undergraduate business students. Journal of Marketing for Higher Education, 25(1), 29–44. https://doi.org/10.1080/08841241.2014.972486 | spa |
dc.relation.references | Kumar, N., Scheer, L. K., & Steenkamp, J.-B. E. M. (1995). The Effects of Supplier Fairness on Vulnerable Resellers. Source: Journal of Marketing Research, 32(1), 54–65 | spa |
dc.relation.references | Kumar, V., Bohling, T. R., & Ladda, R. N. (2003). Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing. Industrial Marketing Management, 32(8), 667–676. https://doi.org/10.1016/j.indmarman.2003.06.007 | spa |
dc.relation.references | Kumar, V., & Pansari, A. (2016). Competitive Advantage thourgh Engagement. Journal of Marketing Research, 53(4), 497–514. https://doi.org/10.1017/CBO9781107415324.004 | spa |
dc.relation.references | Kumar, V., Pozza, I. D., & Ganesh, J. (2013). Revisiting the satisfaction-loyalty relationship: Empirical generalizations and directions for future research. Journal of Retailing, 89(3), 246–262. https://doi.org/10.1016/j.jretai.2013.02.001 | spa |
dc.relation.references | Kumar, V., & Shah, D. (2004). Building and sustaining profitable customer loyalty for the 21st century. In Journal of Retailing (Vol. 80, Issue 4, pp. 317–329). Elsevier BV. https://doi.org/10.1016/j.jretai.2004.10.007 | spa |
dc.relation.references | La República. (2018, May 28). El Eje Cafetero es la primer región de Colombia con un clúster académico. La República. https://www.larepublica.co/especiales/mas- opciones-para-estudiar/en-que-consiste-el-cluster-academico-del-eje-cafetero- 2731716 | spa |
dc.relation.references | Lages, C., Lages, C. R., & Lages, L. F. (2005). The Relqual Scale: A Measure of Relationship Quality in Export Market Ventures. Journal of Business Research, 58(11), 1040–1048. https://doi.org/https://doi.org/10.1016/j.jbusres.2004.03.001 | spa |
dc.relation.references | Landinez, D. A., Robledo Giraldo, S., & Montoya Londoño, D. M. (2019). Executive Function performance in patients with obesity: A systematic review. Psychologia, 13(2), 121–134. https://doi.org/10.21500/19002386.4230 | spa |
dc.relation.references | Lara-Rodríguez, J. S., Rojas-Contreras, C., & Duque Oliva, E. J. (2019). Discovering emerging research topics for brand personality: A bibliometric analysis. Australasian Marketing Journal, 27(4), 261–272. https://doi.org/10.1016/j.ausmj.2019.06.002 | spa |
dc.relation.references | Legate, A. E., Hair, J. F., Chretien, J. L., & Risher, J. J. (2023). PLS-SEM: Prediction- oriented solutions for HRD researchers. Human Resource Development Quarterly, 34(1), 91–109. https://doi.org/10.1002/HRDQ.21466 | spa |
dc.relation.references | Li, L. P., Juric, B., & Brodie, R. J. (2017a). Dynamic multi-actor engagement in networks: the case of United Breaks Guitars. Journal of Service Theory and Practice, 27(4), 738–760. https://doi.org/10.1108/JSTP-04-2016-0066 | spa |
dc.relation.references | Li, L. P., Juric, B., & Brodie, R. J. (2018a). Actor engagement valence: Conceptual foundations, propositions and research directions. Journal of Service Management, 29(3), 491–516. https://doi.org/10.1108/JOSM-08-2016-0235 | spa |
dc.relation.references | Liang, C. J., & Wang, W. H. (2005). The behavioural sequence of the financial services industry in Taiwan: Service quality, relationship quality and behavioural loyalty. Service Industries Journal, 26(2), 119–145. https://doi.org/10.1080/02642060500369131 | spa |
dc.relation.references | Lin, M., Miao, L., Wei, W., & Moon, H. (2019). Peer Engagement Behaviors: Conceptualization and Research Directions. Journal of Service Research, 22(4), 388–403. https://doi.org/10.1177/1094670519865609 | spa |
dc.relation.references | Liu, Y., Luo, Y., & Liu, T. (2009). Governing buyer-supplier relationships through transactional and relational mechanisms: Evidence from China. Journal of Operations Management, 27(4), 294–309. https://doi.org/10.1016/j.jom.2008.09.004 | spa |
dc.relation.references | Machado, J. C., Vacas-de-Carvalho, L., Azar, S. L., André, A. R., & dos Santos, B. P. (2019). Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love. Journal of Business Research, 96(July 2017), 376–385. https://doi.org/10.1016/j.jbusres.2018.07.016 | spa |
dc.relation.references | Malhotra, N. K. (2008). Investigación de Mercados (P. Educación, Ed.; Quinta Edi). | spa |
dc.relation.references | Marginson, S. (2018). Public/private in higher education: a synthesis of economic and political approaches. Studies in Higher Education, 43(2), 322–337. | spa |
dc.relation.references | Marketing Science Institute. (2022). Research Priorities 2022-24. | spa |
dc.relation.references | Marketing Science Institution. (2018). Research Priorities 2018-2020. | spa |
dc.relation.references | Marketing Science Institution. (2020). Research priorities 2020-2022 | spa |
dc.relation.references | Martínez, P., & Rodríguez del Bosque, I. (2013). CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction. International Journal of Hospitality Management, 35, 89–99. https://doi.org/10.1016/j.ijhm.2013.05.009 | spa |
dc.relation.references | Mcalexander, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building Brand Community. In Journal of Marketing (Vol. 38). | spa |
dc.relation.references | Meyer, J. P., & Alien, N. J. (1991). A three-component conceptualization of organizational commitment. Human Resource Management Review, 1(1), 61–89. https://doi.org/10.1016/1053-4822(91)90011-Z | spa |
dc.relation.references | Ministerio de Educación Nacional. (n.d.-a). Información Poblacional: estadítivas históricas de educación superior en Colombia. Retrieved October 4, 2020, from https://hecaa.mineducacion.gov.co/consultaspublicas/content/poblacional/index.jsf | spa |
dc.relation.references | Ministerio de Educación Nacional. (n.d.-b). Instituciones de Educación Superior. Retrieved October 4, 2020, from https://www.mineducacion.gov.co/1759/w3-article- 231240.html?_noredirect=1 | spa |
dc.relation.references | Ministerio de Educación Nacional. (2023b). Personal Administrativo en Educación Superior - Colombia 2022. | spa |
dc.relation.references | Ministerio de Educación Nacional. (2023c). Profesores en Educación Superior - Colombia 2022. | spa |
dc.relation.references | Moliner, M. A., Sánchez, J., Rodríguez, R. M., & Callarisa, L. (2007a). Perceived relationship quality and post-purchase perceived value: An integrative framework. European Journal of Marketing, 41(11–12), 1392–1422. https://doi.org/10.1108/03090560710821233 | spa |
dc.relation.references | Moliner, M. A., Sánchez, J., Rodríguez, R. M., & Callarisa, L. (2007b). Relationship Quality with a Travel Agency: The Influence of the Postpurchase Perceived Value of a Tourism Package. Tourism and Hospitality Research, 7(4), 194–211. https://doi.org/10.1057/palgrave.thr.6050052 | spa |
dc.relation.references | Moreno-Gómez, J., Calleja-Blanco, J., & Moreno-Gómez, G. (2019). Measuring the efficiency of the Colombian higher education system: a two-stage approach. International Journal of Educational Management, 34(4), 794–804. https://doi.org/10.1108/IJEM-07-2019-0236 | spa |
dc.relation.references | Morgan, R. M., & Hunt, S. D. (1994a). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58, 20–38. | spa |
dc.relation.references | Morgan, R. M., & Hunt, S. D. (1994b). The Commitment-Trust Theory of Relationship Marketing. In Source: Journal of Marketing (Vol. 58, Issue 3). | spa |
dc.relation.references | Morgan-Thomas, A., Dessart, L., & Veloutsou, C. (2020). Digital ecosystem and consumer engagement: A socio-technical perspective. Journal of Business Research, 121(March), 713–723. https://doi.org/10.1016/j.jbusres.2020.03.042 | spa |
dc.relation.references | Mustak, M., & Plé, L. (2020). A critical analysis of service ecosystems research: rethinking its premises to move forward. Journal of Services Marketing, 34(3), 399–413. https://doi.org/10.1108/JSM-02-2019-0084 | spa |
dc.relation.references | Nunnally, J. C. (1975). Psychometric Theory-25 Years Ago and Now 1. Educational Researcher, 4(10), 7–21. https://doi.org/https://doi.org/10.3102/0013189X004010007 | spa |
dc.relation.references | Nyffenegger, B., Krohmer, H., Hoyer, W. D., & Malaer, L. (2015). Service Brand Relationship Quality: Hot or Cold? Journal of Service Research, 18(1), 90–106. https://doi.org/10.1177/1094670514547580 | spa |
dc.relation.references | Odekerken-Schröder, G., De Wulf, K., & Schumacher, P. (2003). Strengthening outcomes of retailer-consumer relationships The dual impact of relationship marketing tactics and consumer personality. Journal of Business Research, 56, 177–190. | spa |
dc.relation.references | Ogunmokun, O. A., Unverdi-Creig, G. I., Said, H., Avci, T., & Eluwole, K. K. (2020). Consumer well-being through engagement and innovation in higher education: A conceptual model and research propositions. Journal of Public Affairs, November 2019. https://doi.org/10.1002/pa.2100 | spa |
dc.relation.references | Ohri, A. (2013). R for Business Analytics (S. S. & B. Media, Ed.). https://doi.org/10.1007/978-1-4614-4343-8 | spa |
dc.relation.references | Oliver, R. L. (1997). Satisfaction: A Behavioral Perspective on the Consumer (McGraw- Hil). | spa |
dc.relation.references | Oliver, R. L. (1999). Whence Consumer Loyalty? Source: Journal of Marketing, 63, 33– 44. | spa |
dc.relation.references | Olsen, S. O. (2002). Comparative Evaluation and the Relationship Between Quality, Satisfaction, and Repurchase Loyalty. In Journal of the Academy of Marketing Science (Vol. 30, Issue 3). | spa |
dc.relation.references | Oppermann, M. (2000). Tourism Destination Loyalty. Journal of Travel Research, 39(1), 78–84. https://doi.org/10.1177/004728750003900110 | spa |
dc.relation.references | Osobajo, O. A., & Moore, D. (2017a). Methodological Choices in Relationship Quality (RQ) Research 1987 to 2015: A Systematic Literature Review. Journal of Relationship Marketing, 16(1), 40–81. https://doi.org/10.1080/15332667.2016.1242395 | spa |
dc.relation.references | Page, L., Brin, S., Motwani, R., & Winograd, T. (1999). The PageRank Citation Ranking: Bringing Order to the Web. In Stanford InfoLab. https://doi.org/10.1109/IISWC.2012.6402911 | spa |
dc.relation.references | Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R. (2006). Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis. Journal of Marketing, 70, 136–153. http://www.marketingpower.com/jmblog. | spa |
dc.relation.references | Palmer, A., Koenig-Lewis, N., & Asaad, Y. (2016). Brand identification in higher education: A conditional process analysis. Journal of Business Research, 69(8), 3033–3040. https://doi.org/10.1016/j.jbusres.2016.01.018 | spa |
dc.relation.references | Pansari, A., & Kumar, V. (2017). Customer engagement: the construct, antecedents, and consequences. Journal of the Academy of Marketing Science, 45(3), 294–311. https://doi.org/10.1007/s11747-016-0485-6 | spa |
dc.relation.references | Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(4), 41. https://doi.org/10.2307/1251430 | spa |
dc.relation.references | Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40. https://doi.org/10.1016/S0148-2963(99)00084-3 | spa |
dc.relation.references | Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). E-S-QUAL a multiple-item scale for assessing electronic service quality. Journal of Service Research, 7(3), 213–233. https://doi.org/10.1177/1094670504271156 | spa |
dc.relation.references | Park, C. W., Macinnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers. Journal of Marketing, 74, 1–17. | spa |
dc.relation.references | Parsons, A. L. (2002). What Determines Buyer-Seller Relationship Quality? An Investigation from the Buyer’s Perspective. The Journal of Supply Chain Management, 4–12 | spa |
dc.relation.references | Pascarella, E. T., Pierson, C. T., Wolniak, G. C., & Terenzini, P. T. (2004). First- generation college students: Additional evidence on college experiences and outcomes. In Journal of Higher Education (Vol. 75, Issue 3, pp. 249–284). Ohio State University Press. https://doi.org/10.1080/00221546.2004.11772256 | spa |
dc.relation.references | Pedro, I. M., Pereira, L. N., & Carrasqueira, H. B. (2018). Determinants for the commitment relationship maintenance between the alumni and the alma mater. Journal of Marketing for Higher Education, 28(1), 128–152. https://doi.org/10.1080/08841241.2017.1314402 | spa |
dc.relation.references | Pérez, C. (2008). Técnicas de análisis multivariante de datos. Aplicaciones con SPSS. http://bit.ly/1JzSD8y | spa |
dc.relation.references | Petzer, D. J., & van Tonder, E. (2019). Loyalty intentions and selected relationship quality constructs: The mediating effect of customer engagement. International Journal of Quality and Reliability Management, 36(4), 601–619. https://doi.org/10.1108/IJQRM- 06-2018-0146 | spa |
dc.relation.references | Polese, F., Mele, C., & Gummesson, E. (2017). Value co-creation as a complex adaptive process. Journal of Service Theory and Practice, 27(5), 926–929. https://doi.org/10.1108/JSTP-07-2017-0111 | spa |
dc.relation.references | Polese, F., Pels, J., Tronvoll, B., Bruni, R., & Carrubbo, L. (2017). A4A relationships. Journal of Service Theory and Practice, 27(5), 1040–1056. https://doi.org/10.1108/JSTP-05-2017-0085 | spa |
dc.relation.references | Portillo Escobedo, M. T., Hernández Gómez, J. A., Estebané Ortega, V., & Martínez Moreno, G. (2016). Modelos de Ecuaciones Estructurales: Características, Fases, Construcción, Aplicación y Resultados. Ciencia & Trabajo, 55, 16–22. www.cienciaytrabajo.cl | spa |
dc.relation.references | Powell, L., Mariani, R., Wimmer, H., Rebman, C. M., & Hendon, M. (2023). Issues in Information Systems Higher education enrollment crisis: the importance of examining student’s choice of modality. 24(3), 296–305. https://doi.org/10.48009/3_iis_2024_125 | spa |
dc.relation.references | Prayag, G., & Ryan, C. (2012). Antecedents of tourists’ loyalty to mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, 51(3), 342–356. https://doi.org/10.1177/0047287511410321 | spa |
dc.relation.references | Prior, D. D., & Marcos-Cuevas, J. (2016). Value co-destruction in interfirm relationships: The impact of actor engagement styles. Marketing Theory, 16(4), 533–552. https://doi.org/10.1177/1470593116649792 | spa |
dc.relation.references | Rajaobelina, L., & Bergeron, J. (2009). Antecedents and consequences of buyer-seller relationship quality in the financial services industry. International Journal of Bank Marketing, 27(5), 359–380. https://doi.org/10.1108/02652320910979889 | spa |
dc.relation.references | Raven, B. H. (1992). A Power/Interaction Model of Interpersonal Influence: French and Raven Thirty Years Later. Journal of Social Behavior and Personality, 7, 217–244. | spa |
dc.relation.references | Red Colombiana de Ciudades Cómo Vamos. (2019). Índice de ciudades universitarias: Segunda versión. | spa |
dc.relation.references | Roberts, K., Varki, S., & Brodie, R. J. (2003). Measuring the quality of relationships in consumer services: an empirical study. European Journal of Marketing, 37(1/2), 169–196. https://doi.org/10.1108/03090560310454037 | spa |
dc.relation.references | Robledo, S., Osorio, G., & López, C. (2014). Networking en pequeña empresa: una revisión bibliográfica utilizando la teoria de grafos. Revista Vínculos, 11(2), 6–16. https://doi.org/10.14483/2322939X.9664 | spa |
dc.relation.references | Sanchez-Franco, M. J., Ramos, A. F. V., & Velicia, F. A. M. (2009). The moderating effect of gender on relationship quality and loyalty toward Internet service providers. Information and Management, 46(3), 196–202. https://doi.org/10.1016/j.im.2009.02.001 | spa |
dc.relation.references | Sarstedt, M., Hair, J. F., Pick, M., Liengaard, B. D., Radomir, L., & Ringle, C. M. (2022). Progress in partial least squares structural equation modeling use in marketing research in the last decade. Psychology and Marketing, 39(5), 1035–1064. https://doi.org/10.1002/mar.21640 | spa |
dc.relation.references | Sashi, C. M., Brynildsen, G., & Bilgihan, A. (2019). Social media, customer engagement and advocacy: An empirical investigation using Twitter data for quick service restaurants. International Journal of Contemporary Hospitality Management, 31(3), 1247–1272. https://doi.org/10.1108/IJCHM-02-2018-0108 | spa |
dc.relation.references | Saunders, M., Lewis, P., & Thornhill, A. (2016a). Research methods for business students (P. E. Limited, Ed.; Séptima ed). | spa |
dc.relation.references | Schaufeli, W. B., Bakker, A. B., & Salanova, M. (2006). The measurement of work engagement with a short questionnaire: A cross-national study. Educational and Psychological Measurement, 66(4), 701–716. https://doi.org/10.1177/0013164405282471 | spa |
dc.relation.references | Schivinski, B., Christodoulides, G., & Dabrowski, D. (2016). Measuring consumers’ engagement with brand-related social-media content: Development and validation of a scale that identifies levels of social-media engagement with brands. Journal of Advertising Research, 56(1), 64–80. https://doi.org/10.2501/JAR-2016-004 | spa |
dc.relation.references | Schurr, P. H., & Ozanne, J. L. (1985). Influences on Exchange Processes: Buyers’ Preconceptions of a Seller’s Trustworthiness and Bargaining Toughness. Journal of Consumer Research, 11, 939–953. http://jcr.oxfordjournals.org/ | spa |
dc.relation.references | Segarra-Moliner, J. R., Moliner-Tena, M. A., & Sánchez Garcia, J. (2013). Relationship quality in business to business: a cross cultural perspective from universities. Marketing Intelligence & Planning, 31(3), 196–215. https://doi.org/10.1108/02634501311324573 | spa |
dc.relation.references | Shankar, V., Smith, A. K., & Rangaswamy, A. (2003). Customer satisfaction and loyalty in online and offline environments. International Journal of Research in Marketing, 20(2), 153–175. https://doi.org/10.1016/S0167-8116(03)00016-8 | spa |
dc.relation.references | Sharp, B., Rundle-Thiele, S., & Sawes, J. (1997, December 1). Three Conceptualisations of Loyalty. Australia New Zealand Marketing Educators Conference. https://www.researchgate.net/publication/259197002 | spa |
dc.relation.references | Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J. H., Ting, H., Vaithilingam, S., & Ringle, C. M. (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal of Marketing, 53(11), 2322–2347. https://doi.org/10.1108/EJM-02-2019-0189 | spa |
dc.relation.references | Sim, M., Conduit, J., & Plewa, C. (2018a). Engagement within a service system: a fuzzy set analysis in a higher education setting. Journal of Service Management, 29(3, SI), 422–442. https://doi.org/10.1108/JOSM-08-2016-0232 | spa |
dc.relation.references | Simeoni, F., & Cassia, F. (2017). From vehicle suppliers to value co-creators: the evolving role of Italian motorhome manufacturers. Current Issues in Tourism, 22(2), 218–236. https://doi.org/10.1080/13683500.2017.1293619 | spa |
dc.relation.references | Singh, J., & Sirdeshmukh, D. (2000). Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments. In Journal of the Academy of Marketing Science (Vol. 28, Issue 1). | spa |
dc.relation.references | Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer Trust, Value, and Loyalty in Relational Exchanges. In Journal of Marketing (Vol. 66). | spa |
dc.relation.references | Smit, E., Bronner, F., & Tolboom, M. (2007). Brand relationship quality and its value for personal contact. Journal of Business Research, 60(6), 627–633. https://doi.org/10.1016/j.jbusres.2006.06.012 | spa |
dc.relation.references | Smith, B. (1998). Buyer-seller relationships: Bonds, relationship management, and sex- type. Revue Canadienne Des Sciences de l’Administration, 15(1), 76–92. | spa |
dc.relation.references | Snijders, I., Rikers, R. M. J. P., Wijnia, L., & Loyens, S. M. M. (2017a). Relationship quality time: the validation of a relationship quality scale in higher education. Higher Education Research and Development, 37(2), 404–417. https://doi.org/10.1080/07294360.2017.1355892 | spa |
dc.relation.references | Snijders, I., Rikers, R. M. J. P., Wijnia, L., & Loyens, S. M. M. (2017b). Relationship quality time: the validation of a relationship quality scale in higher education. Higher Education Research and Development, 37(2), 404–417. https://doi.org/10.1080/07294360.2017.1355892 | spa |
dc.relation.references | Snijders, I., Wijnia, L., Kuiper, R. M., Rikers, R. M. J. P., & Loyens, S. M. M. (2022). Relationship quality in higher education and the interplay with student engagement and loyalty. British Journal of Educational Psychology, 92(2), 425–446. https://doi.org/10.1111/BJEP.12455 | spa |
dc.relation.references | Snijders, I., Wijnia, L., Rikers, R. M. J. P., & Loyens, S. M. M. (2020a). Building bridges in higher education: Student-faculty relationship quality, student engagement, and student loyalty. International Journal of Educational Research, 100(January), 101538. https://doi.org/10.1016/j.ijer.2020.101538 | spa |
dc.relation.references | So, K. K. F., King, C., & Sparks, B. (2014). Customer Engagement With Tourism Brands: Scale Development and Validation. Journal of Hospitality and Tourism Research, 38(3), 304–329. https://doi.org/10.1177/1096348012451456 | spa |
dc.relation.references | So, K. K. F., King, C., Sparks, B., & Wang, Y. (2013). The influence of customer brand identification on hotel brand evaluation and loyalty development. International Journal of Hospitality Management, 34(1), 31–41. https://doi.org/10.1016/j.ijhm.2013.02.002 | spa |
dc.relation.references | Söderlund, M. (2006). Measuring customer loyalty with multi-item scales: A case for caution. International Journal of Service Industry Management, 17(1), 76–98. https://doi.org/10.1108/09564230610651598 | spa |
dc.relation.references | Srinivas, S., & Rajendran, S. (2019). Topic-based knowledge mining of online student reviews for strategic planning in universities. Computers and Industrial Engineering, 128, 974–984. https://doi.org/10.1016/j.cie.2018.06.034 | spa |
dc.relation.references | Stadtelmann, M., Woratschek, H., & Diederich, C. (2019). Actor engagement in online health communities A netnographic analysis of engagement practices and roles. International Journal of Pharmaceutical and Healthcare Marketing, 13(4), 500–515. https://doi.org/10.1108/ijphm-06-2018-0033 | spa |
dc.relation.references | Stieler, M., & Germelmann, C. C. (2018). Actor engagement practices and triadic value cocreation in the team sports ecosystem. Marketing, Zeitschrift Fur Forschung Und Praxis, 40(4), 30–43. https://doi.org/10.15358/0344-1369-2018-4-30 | spa |
dc.relation.references | Storbacka, K. (2019a). Actor engagement, value creation and market innovation. Industrial Marketing Management, 80(May), 4–10. https://doi.org/10.1016/j.indmarman.2019.04.007 | spa |
dc.relation.references | Storbacka, K., Brodie, R. J., Boehmann, T., Maglio, P. P., Nenonen, S., Böhmann, T., Maglio, P. P., Nenonen, S., Boehmann, T., Maglio, P. P., & Nenonen, S. (2016a). Actor engagement as a microfoundation for value co-creation. Journal of Business Research, 69(8), 3008–3017. https://doi.org/10.1016/j.jbusres.2016.02.034 | spa |
dc.relation.references | Storbacka, K., Strandvik, T., & Grönroos, C. (1994). Managing Customer Relationships for Profit: The Dynamics of Relationship Quality. International Journal of Service, 5(5), 21–38 | spa |
dc.relation.references | Swan, J. E., Trawick, I. F., & Silva, D. W. (1985). How Industrial Salespeople Gain Customer Trust. Industrial Marketing Management, 14, 203–211. | spa |
dc.relation.references | Swart, E., & Schutte, F. (2024). Navigating the Marketing Landscape: Strategies for Promoting Private Higher Education Institutions in South Africa. International Review of Management and Marketing, 14(2), 37–42. https://doi.org/10.32479/irmm.15609 | spa |
dc.relation.references | Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. | spa |
dc.relation.references | Tanford, S. (2016). Antecedents and Outcomes of Hospitality Loyalty: A Meta-Analysis. Cornell Hospitality Quarterly, 57(2), 122–137. https://doi.org/10.1177/1938965516640121 | spa |
dc.relation.references | Tasci, A. D. A. (2021). A critical review and reconstruction of perceptual brand equity. In International Journal of Contemporary Hospitality Management (Vol. 33, Issue 1, pp. 166–198). Emerald Group Holdings Ltd. https://doi.org/10.1108/IJCHM-03-2020- 0186 | spa |
dc.relation.references | Teeroovengadum, V., Nunkoo, R., Gronroos, C., Kamalanabhan, T. J., & Seebaluck, A. K. (2019). Higher education service quality, student satisfaction and loyalty: Validating the HESQUAL scale and testing an improved structural model. Quality Assurance in Education, 27(4), 427–445. https://doi.org/10.1108/QAE-01-2019-0003 | spa |
dc.relation.references | Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., & Lauro, C. (2005). PLS path modeling. Computational Statistics & Data Analysis, 48(1), 159–205. https://doi.org/10.1016/J.CSDA.2004.03.005 | spa |
dc.relation.references | Thakur, R. (2019). The moderating role of customer engagement experiences in customer satisfaction–loyalty relationship. European Journal of Marketing. https://doi.org/10.1108/EJM-11-2017-0895 | spa |
dc.relation.references | Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77–91. https://doi.org/10.1207/s15327663jcp1501_10 | spa |
dc.relation.references | Tsiotsou, R. H. (2021). Introducing relational dialectics on actor engagement in the social media ecosystem. Journal of Services Marketing, 35(3), 349–366. https://doi.org/10.1108/JSM-01-2020-0027 | spa |
dc.relation.references | Tucker, W. T. (1964). The Development o f Brand Loyalty. Journal of Marketing Research, 1(3), 32–35. | spa |
dc.relation.references | Ulaga, W., & Eggert, A. (2006). Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships. European Journal of Marketing, 40(3–4), 311–327. https://doi.org/10.1108/03090560610648075 | spa |
dc.relation.references | Valencia-Hernández, D. S., Robledo, S., Pinilla, R., Duque-Méndez, N. D., & Olivar-Tost, G. (2020). Sap algorithm for citation analysis: An improvement to tree of science. Ingenieria e Investigacion, 40(1), 45–49. https://doi.org/10.15446/ing.investig.v40n1.77718 | spa |
dc.relation.references | Van Bruggen, G. H., Kacker, M., & Nieuwlaat, C. (2005). The impact of channel function performance on buyer-seller relationships in marketing channels. International Journal of Research in Marketing, 22(2), 141–158. https://doi.org/10.1016/j.ijresmar.2004.06.004 | spa |
dc.relation.references | van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010a). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253–266. https://doi.org/10.1177/1094670510375599 | spa |
dc.relation.references | van Eck, N. J., & Waltman, L. (2010). Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics, 84(2), 523–538. https://doi.org/10.1007/s11192-009-0146-3 | spa |
dc.relation.references | Vargo, S. L., & Lusch, R. F. (2004a). Evolving To A New Dominant Logic Of Markteing. Journal of Marketing, 68(January), 1–17 | spa |
dc.relation.references | Vargo, S. L., & Lusch, R. F. (2008). Why “service”? Journal of the Academy of Marketing Science, 36(1), 25–38. https://doi.org/10.1007/s11747-007-0068-7 | spa |
dc.relation.references | Vargo, S. L., & Lusch, R. F. (2016). Institutions and axioms: an extension and update of service-dominant logic. Journal of the Academy of Marketing Science, 44(1), 5–23. https://doi.org/10.1007/s11747-015-0456-3 | spa |
dc.relation.references | Vartiak, L., Chrancokova, M., Garbarova, M., & Fabus, J. (2024). Responsible Email Marketing in Higher Education. International Review of Management and Marketing , 14(6), 55–60. https://doi.org/10.32479/irmm.17028 | spa |
dc.relation.references | Vesel, P., & Zabkar, V. (2010). Comprehension of relationship quality in the retail environment. Managing Service Quality, 20(3), 213–235. https://doi.org/10.1108/09604521011041952 | spa |
dc.relation.references | Viglia, G., Pera, R., & Bigné, E. (2018). The determinants of stakeholder engagement in digital platforms. Journal of Business Research, 89, 404–410. https://doi.org/10.1016/j.jbusres.2017.12.029 | spa |
dc.relation.references | Vink, J., Koskela-Huotari, K., Tronvoll, B., Edvardsson, B., & Wetter-Edman, K. (2021). Service Ecosystem Design: Propositions, Process Model, and Future Research Agenda. Journal of Service Research, 24(2), 168–186. https://doi.org/10.1177/1094670520952537 | spa |
dc.relation.references | Vivares, J. A., Sarache, W., & E. Hurtado, J. (2018). A maturity assessment model for manufacturing systems. Journal of Manufacturing Technology Management, 29(5), 746–767. https://doi.org/10.1108/JMTM-07-2017-0142 | spa |
dc.relation.references | Vivek, S. D., Beatty, S. E., Dalela, V., & Morgan, R. M. (2014). A generalized multidimensional scale for measuring customer engagement. Journal of Marketing Theory and Practice, 22(4), 401–420. https://doi.org/10.2753/MTP1069-6679220404 | spa |
dc.relation.references | Wajid, A., Raziq, M. M., Malik, O. F., Malik, S. A., & Khurshid, N. (2019). Value co- creation through actor embeddedness and actor engagement. Marketing Intelligence and Planning, 37(3), 271–283. https://doi.org/10.1108/MIP-07-2018-0241 | spa |
dc.relation.references | Wallis, W. D. (2007). A Beginner’s guide to Graph Theory. In Angewandte Chemie International Edition, 6(11), 951–952 | spa |
dc.relation.references | Walter, A., Müller, T. A., Helfert, G., & Ritter, T. (2003). Functions of industrial supplier relationships and their impact on relationship quality. Industrial Marketing Management, 32, 159–169. | spa |
dc.relation.references | Wang, E. Q., Fehrer, J. A., Li, L. P., Brodie, R. J., & Juric, B. (2023). The nature of actor engagement intensity: a classification scheme. Journal of Service Management, 34(4), 631–656. https://doi.org/10.1108/JOSM-11-2022-0348 | spa |
dc.relation.references | Watkins, M. W. (2018). Exploratory Factor Analysis: A Guide to Best Practice. Journal of Black Psychology, 44(3), 219–246. https://doi.org/10.1177/0095798418771807 | spa |
dc.relation.references | Wu, S. J., Chang, D. F., & Hu, H. (2021). Detecting the Issue of Higher Education Over- Expanded Under Declining Enrollment Times. Higher Education Policy, 34(4), 747– 770. https://doi.org/10.1057/S41307-019-00163-Z | spa |
dc.relation.references | Yan, E., Din, Y., & Sugimoto, C. R. (2010). P-Rank: An Indicator Measuring Prestige in Heterogeneous Scholarly Networks. Journal of the American Society for Information Science and Technology, 62(3), 467–477. https://doi.org/10.1002/asi.21461 | spa |
dc.relation.references | Yang, S., Keller, F. B., & Zheng, L. (2017). Social Network Analysis: Methods and Examples. SAGE Publications, Inc. https://books.google.com.co/books?id=2ZNlDQAAQBAJ&pg=PA4&hl=es&source=gb s_selected_pages&cad=3#v=onepage&q&f=false | spa |
dc.relation.references | Yang, Z., & Peterson, R. T. (2004). Customer perceived value, satisfaction, and loyalty: The role of switching costs. Psychology and Marketing, 21(10), 799–822. https://doi.org/10.1002/mar.20030 | spa |
dc.relation.references | Yin Lam, S., Shankar, V., & Krishna Erramilli Bvsan Murthy, M. (2004). Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to- Business Service Context. https://doi.org/10.1177f0092070304263330 | spa |
dc.relation.references | Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer- based brand equity scale. Journal of Business Research, 52, 1–14. https://doi.org/DOI 10.1016/S0148-2963(99)00098-3 | spa |
dc.relation.references | Yoo, B., Donthu, N., & Lee, S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. | spa |
dc.relation.references | Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45–56. https://doi.org/10.1016/j.tourman.2003.08.016 | spa |
dc.relation.references | Yuksel, A., Yuksel, F., & Bilim, Y. (2010). Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty. Tourism Management, 31(2), 274–284. https://doi.org/10.1016/j.tourman.2009.03.007 | spa |
dc.relation.references | Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52, 2–22. | spa |
dc.relation.references | Zeithaml, V. A., Berry, L. L., & A, P. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60, 31–46. | spa |
dc.relation.references | Zhang, H., Fu, X., Cai, L. A., & Lu, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213–223. https://doi.org/10.1016/j.tourman.2013.06.006 | spa |
dc.relation.references | Zhang, J., & Luo, Y. (2017). Degree Centrality, Betweenness Centrality, and Closeness Centrality in Social Network. Advances in Intelligent Systems Research, 132, 300– 303. https://doi.org/10.2991/msam-17.2017.68 | spa |
dc.relation.references | Zhao, X., Huo, B., Flynn, B. B., & Yeung, J. H. Y. (2008). The impact of power and relationship commitment on the integration between manufacturers and customers in a supply chain. Journal of Operations Management, 26(3), 368–388. https://doi.org/10.1016/j.jom.2007.08.002 | spa |
dc.relation.references | Zhu, J., & Liu, W. (2020). A tale of two databases: the use of Web of Science and Scopus in academic papers. Scientometrics, 123(1), 321–335. https://doi.org/10.1007/s11192-020-03387-8 | spa |
dc.relation.references | Zupic, I., & Čater, T. (2015). Bibliometric Methods in Management and Organization. Organizational Research Methods, 18(3), 429–472. https://doi.org/10.1177/1094428114562629 | spa |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
dc.rights.license | Atribución-NoComercial-SinDerivadas 4.0 Internacional | spa |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | spa |
dc.subject.ddc | 650 - Gerencia y servicios auxiliares::658 - Gerencia general | spa |
dc.subject.proposal | Actor engagement | eng |
dc.subject.proposal | Compromiso del cliente | spa |
dc.subject.proposal | Calidad de la relación | spa |
dc.subject.proposal | Lealtad | spa |
dc.subject.proposal | Instituciones de Educación Superior | spa |
dc.subject.proposal | Antecedentes | spa |
dc.subject.proposal | Consecuencias | spa |
dc.subject.proposal | Customer engagement | eng |
dc.subject.proposal | Relationship quality | eng |
dc.subject.proposal | Loyalty | eng |
dc.subject.proposal | Higher Education Institutions | eng |
dc.subject.proposal | Antecedents | eng |
dc.subject.proposal | Consequences | eng |
dc.subject.proposal | Compromiso del Actor | spa |
dc.subject.unesco | Enseñanza superior | spa |
dc.subject.unesco | Higher education | eng |
dc.subject.unesco | Participación social | spa |
dc.subject.unesco | Social participation | eng |
dc.subject.unesco | Encuesta por muestreo | spa |
dc.subject.unesco | Sample surveys | eng |
dc.title | Modelo de antecedentes y consecuencias del Actor Engagement en Instituciones de Educación Superior | spa |
dc.title.translated | Model of antecedents and consequences of Actor Engagement in Higher Education Institutions | eng |
dc.type | Trabajo de grado - Doctorado | spa |
dc.type.coar | http://purl.org/coar/resource_type/c_db06 | spa |
dc.type.coarversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
dc.type.content | Text | spa |
dc.type.driver | info:eu-repo/semantics/doctoralThesis | spa |
dc.type.version | info:eu-repo/semantics/acceptedVersion | spa |
dcterms.audience.professionaldevelopment | Administradores | spa |
dcterms.audience.professionaldevelopment | Bibliotecarios | spa |
dcterms.audience.professionaldevelopment | Estudiantes | spa |
dcterms.audience.professionaldevelopment | Grupos comunitarios | spa |
dcterms.audience.professionaldevelopment | Investigadores | spa |
dcterms.audience.professionaldevelopment | Maestros | spa |
dcterms.audience.professionaldevelopment | Público general | spa |
oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
Archivos
Bloque original
1 - 1 de 1
Cargando...
- Nombre:
- 42158568.2025.pdf
- Tamaño:
- 36.49 MB
- Formato:
- Adobe Portable Document Format
- Descripción:
- Tesis de Doctorado en Administración
Bloque de licencias
1 - 1 de 1
Cargando...
- Nombre:
- license.txt
- Tamaño:
- 5.74 KB
- Formato:
- Item-specific license agreed upon to submission
- Descripción: