Líderes verdes: Agentes de cambio sociocultural y sustentable en las organizaciones
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En la presente investigación se analiza sucintamente la evolución social respecto a la sustentabilidad y la educación ambiental, posteriormente se aborda dicho concepto dentro de las organizaciones, específicamente en los gerentes o líderes actuales, utilizando como herramienta de propagación comunicativa la gestión del conocimiento. Se retoman algunos enfoques teóricos en materia organizacional y relaciones internacionales para comprender la importancia de una cultura sustentable (concepto que vincula a la cultura, la sociedad y los procesos cognitivos) con el objetivo de mostrar qué acercamiento contribuye de manera integral a una mejora en las empresas. Finalmente se enfatiza la importancia del pensamiento y proceso creativo para alcanzar una cultura ambiental y las premisas propuestas en la evolución de una idea ecológica hacia una ética empresarial.
Abstract. This research analyzes social evolution with respect to sustainability and environmental education, subsequently the concept is addressed within organizations, specifically in the managers or current leaders, using as a tool of communication the knowledge management. Some theoretical approaches in organizational matters and international relations are studied to realize the importance of a sustainable culture (a concept that implies the culture, society and cognitive processes) in order to show which approach contributes to an improvement in present companies. Finally, it is emphasized the importance of cognitive and creative processes to achieve a sustainable culture supported by the proposed premises to evolve from an operational routine to a business philosophy.
Abstract. This research analyzes social evolution with respect to sustainability and environmental education, subsequently the concept is addressed within organizations, specifically in the managers or current leaders, using as a tool of communication the knowledge management. Some theoretical approaches in organizational matters and international relations are studied to realize the importance of a sustainable culture (a concept that implies the culture, society and cognitive processes) in order to show which approach contributes to an improvement in present companies. Finally, it is emphasized the importance of cognitive and creative processes to achieve a sustainable culture supported by the proposed premises to evolve from an operational routine to a business philosophy.