Propuesta para la proyección estratégica del sistema de manufactura de una empresa del sector cerámico
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Con base en el procedimiento de Miltenburg (2005) y los aportes de Sarache ét al. (2007) y Michalus (2011), el presente trabajo expone una propuesta para la proyección estratégica del sistema de manufactura de una empresa del sector cerámico apuntando a tres aspectos fundamentales: las prioridades competitivas, el sistema de producción, y las palancas de fabricación. Inicialmente se realizó un diagnóstico del sistema de manufactura de la empresa objeto de estudio utilizando métodos de expertos y análisis multicriterio, obteniendo así una caracterización del sistema productivo y las palancas de fabricación. Posteriormente, se realizó un análisis competitivo de la empresa mediante la aplicación de procedimientos de benchmarking, buscando identificar el estado actual de la misma frente a sus competidores y al mercado, así mismo, se identificaron los outputs cualificadores de mercado y ganadores de pedidos; así como la situación deseada de la empresa. Finalmente se formuló un plan de implementación de la estrategia
Abstract : Based on the procedure of Miltenburg (2005) and the contributions of Sarache et al. (2007) and Michalus (2011), this work presents a proposal for the strategic projection of the manufacturing system of a company in the ceramics industry, pointing to three fundamental aspects: competitive priorities, production system, and manufacturing levers. Initially a diagnosis of the manufacturing system of the company under study was made using expert methods and multi-criteria analysis, which allowed to obtain a characterization of the production system and manufacturing levers. Subsequently, a competitive analysis of the company with benchmarking procedures was made seeking to identify the current state of the company against its competitors and the market; likewise, the market qualifying outputs and order winners, as well as the desired position of the company were identified. Finally an implementation plan for the strategy was formulated
Abstract : Based on the procedure of Miltenburg (2005) and the contributions of Sarache et al. (2007) and Michalus (2011), this work presents a proposal for the strategic projection of the manufacturing system of a company in the ceramics industry, pointing to three fundamental aspects: competitive priorities, production system, and manufacturing levers. Initially a diagnosis of the manufacturing system of the company under study was made using expert methods and multi-criteria analysis, which allowed to obtain a characterization of the production system and manufacturing levers. Subsequently, a competitive analysis of the company with benchmarking procedures was made seeking to identify the current state of the company against its competitors and the market; likewise, the market qualifying outputs and order winners, as well as the desired position of the company were identified. Finally an implementation plan for the strategy was formulated