Estudio de caso: cambio y evolución organizacional de un emprendimiento privado del sector financiero: Credifamilia Compañía de Financiamiento S. A.
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Se describe la experiencia de cambio y evolución un caso de emprendimiento colombiano en el sector financiero con el fin de identificar que procesos específicos que permitieron que la organización fuera un negocio rentable y sostenible. A través de la metodología de estudio de caso, se buscaron fuentes de literatura primarias y secundarias, además se incluyeron datos cualitativos provenientes de una entrevista a profundidad con el fundador y datos cuantitativos de encuestas con miembros de la administración. A partir de la información recopilada se procedió a identificar los procesos claves, su impacto en el negocio e interdependencias. La estrategia financiera jugo el papel más relevante para que el negocio fuera capaz de establecer cambios en su estructura organizacional y estrategia operacional que permitieron el crecimiento de la organización y su establecimiento en el mercado hipotecario para familias de bajos recursos.
Abstract. The experience of organizational change and evolution is described in a Colombian start-up form the financial sector in order to establish the how specific processes allowed the organization to be a profitable and a sustainable business. Through the case study methodology, sources of primary and secondary literature were searched, qualitative data from interviews with the founder and quantitative data of surveys with members of the administration were also included. From the information gathered, key processes were identified and described how they impacted the business. The financial strategy played the most relevant role for the business to be able to establish changes in its organizational structure and operational strategy that were also crucial for its growth and establishment as mortgage bank for low income families.
Abstract. The experience of organizational change and evolution is described in a Colombian start-up form the financial sector in order to establish the how specific processes allowed the organization to be a profitable and a sustainable business. Through the case study methodology, sources of primary and secondary literature were searched, qualitative data from interviews with the founder and quantitative data of surveys with members of the administration were also included. From the information gathered, key processes were identified and described how they impacted the business. The financial strategy played the most relevant role for the business to be able to establish changes in its organizational structure and operational strategy that were also crucial for its growth and establishment as mortgage bank for low income families.