Metodología de prefactibilidad de proyectos de construcción basada en design thinking estructuración de un modelo de negocio con énfasis en la gestión de activos inmobiliarios, aplicando una metodología de análisis por fases basada en design thinking. Caso de estudio residencias universitarias 10 de Mayo en el Centro Urbano Antonio Nariño de Bogotá
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Rubio Rozo, Kevin Brandon
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Abstract
This document shows the application and adjustment of the project pre-feasibility
methodology for the formulation of a business model with real estate emphasis based on
Design Thinking, which was developed in the consultancy carried out by the National
University of Colombia for CASUR in 2019. This methodology is applied to develop the pre-
feasibility of a construction project, and to formulate a business model that makes it
possible to make a heritage building that requires intervention profitable, in order to validate
the hypothesis that suggests that the aforementioned methodology can be replicated in
other similar properties, to make profitable institutional assets.
The methodology stands out for a logical and intuitive elaboration of each one of the pre-
feasibility components, which allows the development of several models and feasible
scenarios that are evaluated with different criteria. It differs from traditional pre-feasibility
studies as it is based on the profitable management of institutional assets that cannot be
sold, which is common and evident in heritage buildings, whose maintenance and updating
costs threaten their conservation.
The case study is the Universitary Residences 10th of May (RU10M in Spanish), a thirteen-
story building located in Bogotá, declared an asset of national cultural interest as it is part
of the Antonio Nariño Urban Center (CUAN in Spanish). This property is operated by the
University Residences Corporation (CRU in Spanish). The method reveals the
development potential of the property based on its strengths and opportunities, likewise it
presents different feasible scenarios given the internal conditions and limitations and the
context, to be evaluated actively and with different criteria, through the proposed method.
to guide the selection of the best alternative to develop
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