La fuerza discursiva de Álvaro Uribe Vélez como líder político y fundador del Centro Democrático: Análisis de las campañas presidenciales en Colombia (2014- 2018)
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La tesis analiza la fuerza discursiva de Álvaro Uribe Vélez (AUV) en la fundación y consolidación del partido Centro Democrático (CD), así como en las campañas presidenciales de 2014 y 2018. El argumento central sostiene que la consolidación del CD se dio por la fuerza discursiva de AUV, entendida como la capacidad de su discurso para instituir razones para la acción y configurar intencionalidades colectivas. Se estudian tres momentos: el surgimiento del movimiento y su configuración como oposición en 2013, la campaña presidencial de 2014 con Óscar Iván Zuluaga bajo la guía simbólica y discursiva de AUV, y la campaña de 2018, cuando el partido alcanza la presidencia con Iván Duque y se observa una transición hacia un liderazgo con mayor autonomía del candidato sin ruptura del liderazgo fundador. Metodológicamente, es un estudio cualitativo sustentado en teorías de la acción y del discurso, que integra actos de habla, estados intencionales y una dimensión estética del liderazgo. El corpus se compone de 6465 tuits de la cuenta oficial del CD, recolectados manualmente mediante minería de datos en periodos clave de 2013, 2014 y 2018, y analizados con una matriz propia que articula actos de habla, estados mentales, y registros y modalidades estéticas. La tesis concluye que el discurso político opera como acción colectiva y que la fuerza discursiva de AUV funcionó como dispositivo organizativo para la cohesión partidaria, la transferencia de legitimidad y la continuidad del proyecto político. (Texto tomado de la fuente)
This thesis analyzes the discursive force of Álvaro Uribe Vélez (AUV) in the founding and consolidation of the Centro Democrático (CD) political party, as well as in the 2014 and 2018 presidential campaigns. The central argument maintains that the CD's consolidation was due to AUV's discursive force, understood as the capacity of his discourse to establish reasons for action and shape collective intentionality. Three moments are examined: the emergence of the movement and its configuration as an opposition in 2013; the 2014 presidential campaign with Óscar Iván Zuluaga under AUV's symbolic and discursive guidance; and the 2018 campaign, when the party won the presidency with Iván Duque and a transition toward a more autonomous leadership of the candidate is observed, without a break from the founding leadership. Methodologically, it is a qualitative study grounded in theories of action and discourse, integrating speech acts, intentional states, and an aesthetic dimension of leadership. The corpus consists of 6465 tweets from the CD's official account, manually collected through social media data mining during key periods in 2013, 2014, and 2018, and analyzed using a proprietary matrix that articulates speech acts, mental states, and aesthetic registers and modalities. The thesis concludes that political discourse operates as collective action and that AUV's discursive force functioned as an organizational device for party cohesion, the transfer of legitimacy, and the continuity of the political project.
This thesis analyzes the discursive force of Álvaro Uribe Vélez (AUV) in the founding and consolidation of the Centro Democrático (CD) political party, as well as in the 2014 and 2018 presidential campaigns. The central argument maintains that the CD's consolidation was due to AUV's discursive force, understood as the capacity of his discourse to establish reasons for action and shape collective intentionality. Three moments are examined: the emergence of the movement and its configuration as an opposition in 2013; the 2014 presidential campaign with Óscar Iván Zuluaga under AUV's symbolic and discursive guidance; and the 2018 campaign, when the party won the presidency with Iván Duque and a transition toward a more autonomous leadership of the candidate is observed, without a break from the founding leadership. Methodologically, it is a qualitative study grounded in theories of action and discourse, integrating speech acts, intentional states, and an aesthetic dimension of leadership. The corpus consists of 6465 tweets from the CD's official account, manually collected through social media data mining during key periods in 2013, 2014, and 2018, and analyzed using a proprietary matrix that articulates speech acts, mental states, and aesthetic registers and modalities. The thesis concludes that political discourse operates as collective action and that AUV's discursive force functioned as an organizational device for party cohesion, the transfer of legitimacy, and the continuity of the political project.
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