Interfaces digitales y su relación con los residuos en la ciudad de Bogotá: El rol del diseño de experiencia de usuario en las decisiones de consumo sostenible

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dc.contributor.advisorForero Díaz, Mónicaspa
dc.contributor.authorSalas Román, Hernán Mauriciospa
dc.coverage.temporalColombiaspa
dc.coverage.tgnhttp://vocab.getty.edu/page/tgn/1000050
dc.date.accessioned2025-09-12T16:28:39Z
dc.date.available2025-09-12T16:28:39Z
dc.date.issued0025-09-10
dc.descriptionilustraciones, diagramas, fotografíasspa
dc.description.abstractEste trabajo evalúa la influencia del diseño de interfaces de usuario (UI) en plataformas de comercio electrónico y servicios de comida a domicilio en Bogotá, sobre las decisiones de consumo ambientalmente irresponsables y el impacto de la integración de opciones ecológicas en la generación de residuos plásticos de un solo uso y embalajes. Tratando puntualmente el caso de la plataforma Rappi, se mide a través de un experimento de test A/B con seguimiento ocular, las diferentes decisiones de consumo al comparar una interfaz con opciones ecológicas y otra sin ellas. El estudio involucró a usuarios de plataformas de comida a domicilio en Bogotá, analizando la forma en que los elementos específicos del diseño en forma de Nudge (empujoncitos), como la visibilidad de alternativas; los incentivos o las opciones predeterminadas, afectan el comportamiento de los consumidores. Los resultados demostraron que el diseño de la interfaz tiene un papel importante en las elecciones de los usuarios, además la inclusión de opciones ecológicas tiene el potencial de promover decisiones sostenibles y reducir la generación de residuos. Por último, se concluye que es crucial desarrollar un diseño que fomente el consumo responsable y trate de disminuir el impacto ambiental del comercio electrónico. (Texto tomado de la fuente).spa
dc.description.abstractThis study evaluates the influence of user interface (UI) design in e-commerce platforms and food delivery services in Bogotá on environmentally irresponsible consumption decisions, and the impact of integrating ecological options on the generation of single-use plastic waste and packaging. Focusing specifically on the case of the Rappi platform, the research measures different consumption decisions through an A/B test experiment using eye-tracking technology, comparing an interface with ecological options and one without them. The study involved users of food delivery platforms in Bogotá and analyzed how specific design elements in the form of nudges such as the visibility of alternatives, incentives, or default options influence consumer behavior. The results showed that interface design plays a significant role in user choices, and that the inclusion of ecological options has the potential to promote sustainable decisions and reduce waste generation. Finally, the study concludes that it is essential to develop interface designs that encourage responsible consumption and aim to mitigate the environmental impact of e-commerce.eng
dc.description.degreelevelMaestríaspa
dc.description.degreenameMagíster en Medio Ambiente y Desarrollospa
dc.description.researchareaPensamiento y educación ambientalspa
dc.format.extentxvi, 126 páginasspa
dc.format.mimetypeapplication/pdf
dc.identifier.instnameUniversidad Nacional de Colombiaspa
dc.identifier.reponameRepositorio Institucional Universidad Nacional de Colombiaspa
dc.identifier.repourlhttps://repositorio.unal.edu.co/spa
dc.identifier.urihttps://repositorio.unal.edu.co/handle/unal/88740
dc.language.isospa
dc.publisherUniversidad Nacional de Colombiaspa
dc.publisher.branchUniversidad Nacional de Colombia - Sede Bogotáspa
dc.publisher.departmentInstituto de Estudios Ambientales IDEAspa
dc.publisher.facultyFacultad de Ciencias Económicasspa
dc.publisher.placeBogotá, Colombiaspa
dc.publisher.programBogotá - Ciencias Económicas - Maestría en Medio Ambiente y Desarrollospa
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.licenseReconocimiento 4.0 Internacional
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subject.ddc170 - Ética (Filosofía moral)::178 - Ética del consumospa
dc.subject.ddc350 - Administración pública y ciencia militar::354 - Administración pública de la economía y el medio ambientespa
dc.subject.ddc330 - Economía::338 - Producciónspa
dc.subject.proposalComercio electrónicospa
dc.subject.proposalSostenibilidadspa
dc.subject.proposalDiseño de Interfaz de Usuario (UI)spa
dc.subject.proposalDiseño de experiencia (UX)spa
dc.subject.proposalConsumo Responsablespa
dc.subject.proposalNudgeeng
dc.subject.proposalE-commerceeng
dc.subject.proposalSustainabilityeng
dc.subject.proposalUser Interface Designeng
dc.subject.proposalUser Experience Design (UI)eng
dc.subject.proposalResponsible Consumption (UX)eng
dc.subject.unescoDesarrollo sosteniblespa
dc.subject.unescoSustainable developmenteng
dc.subject.unescoGestión ambientalspa
dc.subject.unescoEnvironmental managementeng
dc.subject.unescoComportamiento socialspa
dc.subject.unescoSocial behavioureng
dc.titleInterfaces digitales y su relación con los residuos en la ciudad de Bogotá: El rol del diseño de experiencia de usuario en las decisiones de consumo sosteniblespa
dc.title.translatedDigital Interfaces and Their Relationship with Waste in the City of Bogotá: The Role of User Experience Design in Sustainable Consumption Decisionseng
dc.typeTrabajo de grado - Maestríaspa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdcc
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.contentText
dc.type.driverinfo:eu-repo/semantics/masterThesis
dc.type.redcolhttp://purl.org/redcol/resource_type/TM
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dcterms.audience.professionaldevelopmentInvestigadoresspa
oaire.accessrightshttp://purl.org/coar/access_right/c_abf2

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