Propuesta de mejora de la planeación de demanda, mediante la aplicación de un proceso de sales and operations planning (S&OP), en una empresa del sector retail

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dc.contributor.advisorOsorio Ramirez, Carlos
dc.contributor.authorUlloa Gomez, Oscar Santiago
dc.contributor.researchgroupSociedad economía y productividad
dc.coverage.countryColombia
dc.date.accessioned2025-12-18T16:32:28Z
dc.date.available2025-12-18T16:32:28Z
dc.date.issued2025
dc.descriptionilustraciones a color, diagramasspa
dc.description.abstractActualmente, la empresa en estudio presenta una serie de problemas generados principalmente por la falta de la gestión de la demanda, esta problemática ha desencadenado el sobrestock de productos, el estancamiento de la empresa y sobrecostos en arrendamiento. Lo anterior, puede llevar a la empresa a una crisis, en caso de no ser solucionados. Este documento presenta la propuesta de mejora en la planeación de la demanda, basada en la implementación y ejecución del Sales and Operations Planning (S&OP), para dar solución a la problemática actual; para ello, se aborda la importancia del S&OP, desde un contexto histórico, mostrando los hallazgos más importantes en la literatura respecto a la implementación del S&OP así mismo y respondiendo los siguientes interrogantes: ¿Qué es el S&OP?, ¿Cómo se realiza el S&OP?, ¿Cómo implementar el S&OP?, ¿Cuáles son las alternativas a tener en cuenta en el S&OP?, y ¿Cómo evaluar los resultados de la implementación del S&OP? desde lo descrito en diferentes fuentes bibliográficas. De igual manera, este documento realiza un diagnóstico en profundidad del proceso actual de la gestión de la demanda, genera un marco de referencia para la implementación del S&OP y desarrolla una hoja de ruta para la implementación de este (Texto tomado de la fuente).spa
dc.description.abstractThe company under study is currently facing a series of challenges primarily stemming from the absence of effective demand management. This situation has resulted in product overstock, business stagnation, and increased rental costs. If unresolved, these issues could potentially lead the company into a critical state. This document proposes an improvement in demand planning through the implementation and execution of Sales and Operations Planning (S&OP) as a solution to the current challenges. It examines the significance of S&OP from a historical perspective and synthesizes key findings from the literature regarding its implementation, addressing the following research questions: What is S&OP? How is S&OP conducted? How can S&OP be implemented? What alternatives should be considered in the S&OP process? And how can the results of S&OP implementation be evaluated? Furthermore, this study conducts a comprehensive diagnosis of the current demand management process, establishes a reference framework for S&OP implementation, and develops a detailed roadmap for its execution.eng
dc.description.degreelevelMaestría
dc.description.degreenameMagister en Ingeniería Industrial
dc.description.methodsCon el fin de optimizar el procedimiento vigente para la gestión de la demanda en una compañía comercializadora de electrodomésticos, es necesario utilizar métodos mixtos de investigación, específicamente el método convergente paralelo, que emplea información tanto cualitativa como cuantitativa de la empresa, este método se utilizara ya que proporciona una visión completa, profunda y validada del proceso actual de gestión de la demanda, al combinar datos cuantitativos y cualitativos. Este enfoque metodológico enriquece la investigación al permitir una comprensión más contextualizada, validación cruzada y exploración de nuevas perspectivas. [45] En términos generales, el abordaje del problema actual de gestión de la demanda se llevará a cabo en tres fases. En la primera fase, se realizará la caracterización del proceso actual mediante la recopilación de información cuantitativa y cualitativa sobre el proceso existente en la empresa. La segunda fase consistirá en comparar el estado del proceso en la empresa con lo expuesto en la literatura, identificando posibles debilidades, fortalezas, actividades y subprocesos faltantes para un desarrollo completo del proceso. Por último, en la tercera fase se desarrollará un modelo que incluirá los pasos para la implementación del S&OP y una adecuada gestión del pronóstico, ajustado al contexto operativo y estratégico de la empresa.
dc.description.researchareaGestión de operaciones
dc.format.extentxi, 75 páginas
dc.format.mimetypeapplication/pdf
dc.identifier.instnameUniversidad Nacional de Colombiaspa
dc.identifier.reponameRepositorio Institucional Universidad Nacional de Colombiaspa
dc.identifier.repourlhttps://repositorio.unal.edu.co/spa
dc.identifier.urihttps://repositorio.unal.edu.co/handle/unal/89234
dc.language.isospa
dc.publisherUniversidad Nacional de Colombia
dc.publisher.branchUniversidad Nacional de Colombia - Sede Bogotá
dc.publisher.facultyFacultad de Ingeniería
dc.publisher.placeBogotá, Colombia
dc.publisher.programBogotá - Ingeniería - Maestría en Ingeniería - Ingeniería Industrial
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.licenseAtribución-NoComercial-SinDerivadas 4.0 Internacional
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject.ddc330 - Economía::338 - Producción
dc.subject.ddc650 - Gerencia y servicios auxiliares::658 - Gerencia general
dc.subject.lembDEMANDA (TEORIA ECONOMICA)spa
dc.subject.lembDemand (economic theory)eng
dc.subject.lembPRODUCCION (TEORIA ECONOMICA)spa
dc.subject.lembProduction (economic theory)eng
dc.subject.lembOFERTA Y DEMANDAspa
dc.subject.lembSupply and demandeng
dc.subject.lembSUPERPRODUCCIONspa
dc.subject.lembOverproductioneng
dc.subject.lembANALISIS DE MERCADEOspa
dc.subject.lembMarket surveyseng
dc.subject.proposalS&OPspa
dc.subject.proposalGestión de la demandaspa
dc.subject.proposalPropuesta de mejoraspa
dc.subject.proposalPronósticos de demandaspa
dc.subject.proposalPlaneación operativaspa
dc.subject.proposalS&OPeng
dc.subject.proposalDemand managementeng
dc.subject.proposalImprovement proposaleng
dc.subject.proposalDemand forecastingeng
dc.subject.proposalOperational planning.eng
dc.titlePropuesta de mejora de la planeación de demanda, mediante la aplicación de un proceso de sales and operations planning (S&OP), en una empresa del sector retailspa
dc.title.translatedProposal fori improving demand planning through the implementation of a sales and operations planning (S&OP) process in a retail companyeng
dc.typeTrabajo de grado - Maestría
dc.type.coarhttp://purl.org/coar/resource_type/c_bdcc
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.contentText
dc.type.driverinfo:eu-repo/semantics/masterThesis
dc.type.redcolhttp://purl.org/redcol/resource_type/TM
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dcterms.audience.professionaldevelopmentEstudiantes
dcterms.audience.professionaldevelopmentInvestigadores
dcterms.audience.professionaldevelopmentMaestros
dcterms.audience.professionaldevelopmentPúblico general
oaire.accessrightshttp://purl.org/coar/access_right/c_abf2

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